The web design industry is set to reach a value of $2.7 billion by 2026. Some say the estimate falls very short, though, as the services are becoming essential for almost any business in the world. Why would a business need to hire a web designer or work with a web design agency, though? Well, […]
Category Archives: Marketing
5 Important SEO Trends to Know in 2022
Did you know that Google receives an average of 3.5 million searches every day? Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed? The answer, of course, is SEO. Make sure you’re keeping your marketing strategies up […]
6 Essential PPC Strategies for Your Company
Google reports that people who invest in Pay Per Click (PPC) advertising gain two dollars for every one dollar spent on average. This is great, but did you know you can increase your Return on Investment (ROI) by following a few of these PPC strategies. Learning the benefits of PPC campaigns is important for upping […]
The Different Types of SEO for Small Businesses
If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really? […]
What Is Inbound Marketing? The Basics Explained
Building an inbound marketing strategy might seem daunting, especially if you don’t have a good grasp of the basics. However, it can be one of the most useful tools to attract organic traffic when growing a business. By creating content that catches the eye of consumers, you’ll be able to draw traffic to your site […]
Should You Use Competitor Research Tools?
Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into competitor research tools. These tools can help you figure out which […]
What Is a 360° Marketing Campaign and Why Your Business Needs It
As a business owner, getting in front of your target audience is critical to your success. That’s why when it comes to marketing, those who do it right will always come out on top. The reason being marketing gives your brand a voice to connect with people about your products and services. Yet, with the […]
How to Choose a Domain Name That’s SEO-Friendly
People understand that names have power. History tells us that whole branches of magic even circled around the notion of utilizing ‘true names’ to control people. Poetry and verse have pondered the power of names, the scent of roses, and the correlation betwixt the two. This type of association is important to remember when learning […]
Digital Marketing vs. Content Marketing
There are all sorts of marketing techniques out there, in this article we are comparing digital marketing and content marketing. While each marketing area has similarities, there are several differences between the two that are important to know. Whether you’re looking to implement more digital marketing or content marketing in your current marketing strategy, you […]
What Is Brand Identity and Why Your Business Needs It?
People will make their first decision about your product within 7 seconds. Making a good first impression is incredibly important, but that impression also needs to be maintained. Your brand identity is what helps you show people what your brand is all about, and if it’s not up to par it could lead to the complete failure […]