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DG Studio

How to Calculate Your PPC Budget for The Best Results

Ad campaigns are the backbone of digital marketing. A successful campaign will market your business and products to potential customers and bring them to your proverbial doorstep.  PPC marketing is an excellent way to get your business seen. By paying to place yourself at the top of the pack, you’re that much more likely to […]

How to Choose the Right Brand Design for Your Business

People need to see and interact with your brand 5-7 times before they remember it. It takes even more interactions before they buy from you and become loyal customers. In order to recognize your brand, customers need to see an eye-catching logo, fonts, colors, and other brand elements that are consistent on all your online […]

The Different Types of SEO for Small Businesses

If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really? […]

What Is Inbound Marketing? The Basics Explained

Building an inbound marketing strategy might seem daunting, especially if you don’t have a good grasp of the basics. However, it can be one of the most useful tools to attract organic traffic when growing a business. By creating content that catches the eye of consumers, you’ll be able to draw traffic to your site […]

Website Information Architecture: 4 Things You Need to Know

Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use. Web users look for primary elements in a website. They want a clear presentation of what the company offers. Contact details, phone numbers, and other information should […]