Ad campaigns are the backbone of digital marketing. A successful campaign will market your business and products to potential customers and bring them to your proverbial doorstep. PPC marketing is an excellent way to get your business seen. By paying to place yourself at the top of the pack, you’re that much more likely to […]
Author Archives: DG Studio
How to Choose the Right Brand Design for Your Business
People need to see and interact with your brand 5-7 times before they remember it. It takes even more interactions before they buy from you and become loyal customers. In order to recognize your brand, customers need to see an eye-catching logo, fonts, colors, and other brand elements that are consistent on all your online […]
Why You Need A Professional Web Designer
The web design industry is set to reach a value of $2.7 billion by 2026. Some say the estimate falls very short, though, as the services are becoming essential for almost any business in the world. Why would a business need to hire a web designer or work with a web design agency, though? Well, […]
5 Important SEO Trends to Know in 2022
Did you know that Google receives an average of 3.5 million searches every day? Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed? The answer, of course, is SEO. Make sure you’re keeping your marketing strategies up […]
6 Essential PPC Strategies for Your Company
Google reports that people who invest in Pay Per Click (PPC) advertising gain two dollars for every one dollar spent on average. This is great, but did you know you can increase your Return on Investment (ROI) by following a few of these PPC strategies. Learning the benefits of PPC campaigns is important for upping […]
The Different Types of SEO for Small Businesses
If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really? […]
What Is Inbound Marketing? The Basics Explained
Building an inbound marketing strategy might seem daunting, especially if you don’t have a good grasp of the basics. However, it can be one of the most useful tools to attract organic traffic when growing a business. By creating content that catches the eye of consumers, you’ll be able to draw traffic to your site […]
5 Reasons Website Maintenance Is a Must
Website maintenance is like a check-up, an oil change, or a teeth cleaning. If you aren’t doing it regularly, things can go downhill fast. You don’t design and develop a website and then you’re all done. You need to maintain your website if you want it to have any success. Failure to do so will […]
Website Information Architecture: 4 Things You Need to Know
Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use. Web users look for primary elements in a website. They want a clear presentation of what the company offers. Contact details, phone numbers, and other information should […]
Should You Use Competitor Research Tools?
Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into competitor research tools. These tools can help you figure out which […]