Over 65% of people will click on ads when they’re interested in making a purchase. That serves as the perfect opportunity for you to set up an ad campaign. While there are different types of advertising, PPC remains one of the best. However, what is PPC in marketing? Understanding this type of marketing will help you take […]
Category Archives: PPC
Should You Use Competitor Research Tools?
Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into competitor research tools. These tools can help you figure out which […]
What Is PPC and How Can It Work With Social Media?
Are you struggling to reach your target audience online? Consider using pay-per-click (PPC) advertising. With a PPC advertising strategy, you can expand your reach and boost business. In fact, traffic brought through PPC yields 50% more conversions than organic traffic. Paid advertising can have a 200% ROI rate, too What is PPC, exactly? How can you use […]
8 Business Boosting Benefits of Internet Marketing in 2021
Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but essential for growing one’s business. Perhaps you are wondering if it is worth the […]
6 Tips for Launching a Successful Facebook PPC Campaign
When it comes to Facebook PPC, there is a ton of misinformation out there that is going to keep you stuck producing poor results. What is the best campaign objective? What funnel should you use? Should you be building a branded campaign? Luckily, we’re here to help! Keep reading to learn the 6 critical PPC […]
What Is the Difference Between SEO and SEM?
When it comes to digital marketing, SEO and SEM are two terms that dominate the entire space. They’re relatively easy to understand, but they can get really complicated really quickly. The other thing — what’s the difference between SEO and SEM? We’re to explain and help you understand it all. Read on to learn everything […]
PPC vs SEO: The Differences and Why Your Business Needs Both
If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact, one study found that the first organic result alone gets a […]
The ABCs of PPC: What is PPC Marketing and How Does it Work?
Getting your digital marketing campaign under wraps is a tricky thing to do. It’s important to know your options, understand the terminology, and get how all of the pieces work together. PPC is a huge piece of the puzzle, and we’re going to help you understand it today. We’ll go over some PPC tips, giving […]
The Ultimate Guide to Pay-Per-Click Advertising
Pay-per-click advertising or PPC is a marketing model that allows businesses to place ads on a variety of platforms and pay for placement and interactions (customer clicks). Businesses primarily use these methods to drive targeted marketing and increase advertising efficiency. This makes sense considering on average, for every dollar spent on Google Adwords, businesses have […]
Top 4 Reasons Your Small Business Needs a Digital Marketing Agency
As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world. Studies show that roughly 88% of consumers research products and services online before they decide to buy. If […]