Digital Marketing vs. Content Marketing

There are all sorts of marketing techniques out there, in this article we are comparing digital marketing and content marketing. While each marketing area has similarities, there are several differences between the two that are important to know.

Whether you’re looking to implement more digital marketing or content marketing in your current marketing strategy, you need to know these differences as you move forward. Read on now.

What Is Digital Marketing?

Digital marketing is where you use various digital channels for the purpose of advertising your business. “Digital” being the key descriptor here typically means that it is online only. This could mean marketing channels such as:

Social media
Blogging
Search Engine Optimization
Email marketing

One of the major advantages of digital marketing is you can change it based on the objectives you’ve set for your company at that moment. Digital marketing also makes it easier for your brand to follow the most current trends that consumers might be mirroring.

What Is Content Marketing?

Content marketing is a broader term which relates to the written material you produce for your business for any promotional use. When it comes to content marketing, the content could be used both online and offline.

You can use several types of content to educate your clientele or potential customers about your business and services you offer.

One significant benefit of content marketing is that you can scale it as you move into a growth phase for your business.

Now that you understand each form of marketing, here are some differences.

Direct vs. Indirect Marketing

While content marketing does typically feature a call to action, it doesn’t necessarily focus on converting readers into paying customers. As a broader subject content marketing could be supporting documentation for your company in any regard. Digital marketing efforts implemented by companies focus on attracting and converting customers online.

For example, PPC (pay per click) is a digital marketing tactic that has a specific result that it drives the customers towards.

The Investment Differs

The thing about digital marketing is when you launch campaigns, you do so with a specific start and stop date. For example, during the holidays, businesses have a timeframe for marketing their holiday deals and shopping occasions.

Once the holidays are over, these forms of advertisements end, and other campaigns begin. The content, however, is a long-term investment because you never stop producing content.

Your company can pull from a vast topic pool to offer information to your customers. There will always be something to write about with trends constantly changing, meaning content marketing doesn’t have an end date.

Stronger Together?

While there are several differences between both forms of marketing, they are stronger together at the end of the day. You can have a digital and content strategy that will work to the benefit of your company.

It’s about creating a strategy that outlines your goals and implementing them.

Know the Difference

It’s essential to know the difference between content marketing and digital marketing because if not, you could miss out on an opportunity to spread the word about the products and services offered by your company. One form of marketing is direct, while the other is indirect, amongst other things.

Are you in need of digital marketing services? Book a Meeting with DG Studio and let us help you take your ideas into the digital realm and beyond.