DG Studio

8 Business Boosting Benefits of Internet Marketing in 2021

Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but essential for growing one’s business. Perhaps you are wondering if it is worth the […]

A Simple Guide to Google Core Web Vitals

Have you ever wondered how Google decides what to prioritize when it comes to websites? When you consider it undergoes 600 algorithm changes a year, it’s impossible to comprehend the intricacies. The team at Google breaks down one of their many ranking signals into what they call Core Web Vitals. We’re going to keep things […]

What Is the Difference Between SEO and SEM?

When it comes to digital marketing, SEO and SEM are two terms that dominate the entire space. They’re relatively easy to understand, but they can get really complicated really quickly. The other thing — what’s the difference between SEO and SEM? We’re to explain and help you understand it all. Read on to learn everything […]

5 Online Marketing Trends to Remember as You Strategize This Year

In today’s digital world, it’s important to keep a tab on ever-evolving online marketing trends. That’s because business owners today don’t just sell products. They communicate with their customers and tell stories online.  Unfortunately, online marketing trends change so often that it can be hard to keep up. What works one year might be antiquated […]

PPC vs SEO: The Differences and Why Your Business Needs Both

If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact, one study found that the first organic result alone gets a […]

Organic vs Local SEO: What’s the Difference?

The first result in Google’s search results has an average clickthrough rate of 31.7 percent. In other words, nearly a third of the people who search for something in Google click on the first result. Effective search engine optimization (SEO) will help your site rank at the top of the results but how you approach […]

SEO and Authority: How to Get on the First Page of Google

Building a successful SEO strategy isn’t something that happens overnight. You need to develop a strong understanding of SEO and other digital marketing practices if you’re going to get your website on the first page of Google. Between blogging, social media, and SEO, it can be a full-time job just to maintain a website, let […]

7 Ways SEO Could Benefit Your Business

Obtaining first page rankings on search engines can be difficult, and impossible without SEO.  What is SEO? Search Engine Optimization is a strategy that brings quality website traffic. It optimizes your online content to increase the visibility of your brand based on specific keywords. Not convinced about trying this form of marketing? Read on to […]

Does Digital Marketing Boost Brand Awareness?

For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand awareness is vital for many reasons. It allows consumers to get to know your company better and it […]