5 Strategies to Build an Excellent Online Brand

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding and keep it consistent? Here are five branding hacks that can help. With these tips, you can […]

Five Key Elements to Begin Creating a Great Website

There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that if you omit one, the entire web design will suffer. Solid website layout A solid […]

The Secrets of Brand Development

A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul and the purpose of your company? An established business identity comes as a result of a strong brand’s […]

Five Reasons Why It May Be Time to Rebrand Your Business

The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth; however, if done right a rebrand can create a new personality, establish your brand within a different market, and […]

Discover Why Your Potential Customers Are Leaving Your Site

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your site. So, why is it that a large number of your visitors are not converting into […]

The Importance of Branding

Venture Capitalist Mark Suster advises start-up companies, “If you don’t define your personal brand, the market will.” “I have long advised startup companies that if you don’t control your message, somebody else will, and your potential customers will form impressions of you shaped by somebody else or by nobody at all.” “It’s why it’s important […]