For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand awareness is vital for many reasons. It allows consumers to get to know your company better and it […]
Category Archives: Branding
The Top Web Design Trends in 2021
A website is one of the most important digital marketing tools your business has. It’s available 24 hours a day for potential customers, so you want to make sure they can access the information they want when they want it. While it’s important to have a website, you also need to make sure your web […]
Brand Storytelling 101: How to Use Narratives in Marketing
Content marketing is essential for any brand’s story. If you want to build brand awareness and trust over 75%, you need to invest in compelling content. Establishing a narrative provides consumers with consistent messaging and clarity. The more consumers understand your business, the better your ROI and lead generation. Read this guide to elevate your […]
A Guide to Writing the Perfect Company Boilerplate Text
Brand consistency can increase revenue by a third. One way to ensure your brand description stays consistent is through a properly formatted tool. Consistent messaging is critical when communicating across platforms and media. Learn how to write the perfect boilerplate text for your company’s marketing with this guide. Boost your online presence and virtual impressions […]
5 Tips for Choosing a Winning Domain Name for Your Website
So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t want your brand to suffer because you chose an unfortunate domain name. We’re here […]
The Key Importance of Building a Brand for Your Business
The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. A brand is your business’s identity. It is your reputation, your message, and everything […]
Branding vs. Marketing: 5 Key Differences No One Tells You
Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without blogs. Blogging serves both branding and marketing purposes, but how can you tell which is happening […]
How to Build a Better Brand by Analyzing Your Direct Competitors
There’s nothing wrong with a little healthy competition. Beating your competitors in business will help you grab a larger slice of the pie, but having competitors can also push you to achieve and do more with your brand. If you really want to come out on top, you need to know who you’re competing with […]
5 Online Marketing Strategies You Should Try Today
For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online […]
How to Create a Marketing Campaign
Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine optimization, pay per click advertising, email marketing, social media marketing, and others. A great marketing campaign promotes a […]