DG Studio

How to Create a Marketing Campaign

Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine optimization, pay per click advertising, email marketing, social media marketing, and others.  A great marketing campaign promotes a […]

How to Build Brand Awareness

You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling.  That’s why you’ve come here. You’re wondering how to build brand awareness. Fortunately, we can help you.  So, without further ado, here’s how to boost the awareness of your brand and get ahead in advertising.  […]

Why Knowing Your Target Audience Is Important

Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know who needs your products, you maximize your marketing efforts.  A target audience influences design content […]

5 Strategies to Build an Excellent Online Brand

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding and keep it consistent? Here are five branding hacks that can help. With these tips, you can […]

Five Key Elements to Begin Creating a Great Website

There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that if you omit one, the entire web design will suffer. Solid website layout A solid […]

The Secrets of Brand Development

A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul and the purpose of your company? An established business identity comes as a result of a strong brand’s […]

Five Reasons Why It May Be Time to Rebrand Your Business

The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth; however, if done right a rebrand can create a new personality, establish your brand within a different market, and […]

Discover Why Your Potential Customers Are Leaving Your Site

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your site. So, why is it that a large number of your visitors are not converting into […]