Content marketing is essential for any brand’s story. If you want to build brand awareness and trust over 75%, you need to invest in compelling content. Establishing a narrative provides consumers with consistent messaging and clarity. The more consumers understand your business, the better your ROI and lead generation. Read this guide to elevate your […]
Category Archives: Branding
A Guide to Writing the Perfect Company Boilerplate Text
Brand consistency can increase revenue by a third. One way to ensure your brand description stays consistent is through a properly formatted tool. Consistent messaging is critical when communicating across platforms and media. Learn how to write the perfect boilerplate text for your company’s marketing with this guide. Boost your online presence and virtual impressions […]
5 Tips for Choosing a Winning Domain Name for Your Website
So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t want your brand to suffer because you chose an unfortunate domain name. We’re here […]
The Key Importance of Building a Brand for Your Business
The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. A brand is your business’s identity. It is your reputation, your message, and everything […]
Branding vs. Marketing: 5 Key Differences No One Tells You
Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without blogs. Blogging serves both branding and marketing purposes, but how can you tell which is happening […]
How to Build a Better Brand by Analyzing Your Direct Competitors
There’s nothing wrong with a little healthy competition. Beating your competitors in business will help you grab a larger slice of the pie, but having competitors can also push you to achieve and do more with your brand. If you really want to come out on top, you need to know who you’re competing with […]
5 Online Marketing Strategies You Should Try Today
For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online […]
How to Create a Marketing Campaign
Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine optimization, pay per click advertising, email marketing, social media marketing, and others. A great marketing campaign promotes a […]
How to Build Brand Awareness
You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling. That’s why you’ve come here. You’re wondering how to build brand awareness. Fortunately, we can help you. So, without further ado, here’s how to boost the awareness of your brand and get ahead in advertising. […]
Why Knowing Your Target Audience Is Important
Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know who needs your products, you maximize your marketing efforts. A target audience influences design content […]