Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without blogs. Blogging serves both branding and marketing purposes, but how can you tell which is happening […]
Category Archives: Branding
How to Build a Better Brand by Analyzing Your Direct Competitors
There’s nothing wrong with a little healthy competition. Beating your competitors in business will help you grab a larger slice of the pie, but having competitors can also push you to achieve and do more with your brand. If you really want to come out on top, you need to know who you’re competing with […]
5 Online Marketing Strategies You Should Try Today
For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online […]
How to Create a Marketing Campaign
Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine optimization, pay per click advertising, email marketing, social media marketing, and others. A great marketing campaign promotes a […]
How to Build Brand Awareness
You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling. That’s why you’ve come here. You’re wondering how to build brand awareness. Fortunately, we can help you. So, without further ado, here’s how to boost the awareness of your brand and get ahead in advertising. […]
Why Knowing Your Target Audience Is Important
Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know who needs your products, you maximize your marketing efforts. A target audience influences design content […]
5 Strategies to Build an Excellent Online Brand
Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding and keep it consistent? Here are five branding hacks that can help. With these tips, you can […]
Five Key Elements to Begin Creating a Great Website
There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that if you omit one, the entire web design will suffer. Solid website layout A solid […]
The Secrets of Brand Development
A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul and the purpose of your company? An established business identity comes as a result of a strong brand’s […]
Finding Your Brand’s Essence
Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall, it’s what your brand stands for and its personality. It is the first thing a person might say to describe it. “The Brand Essence is a two to three-word phrase capturing the ‘heart and […]