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Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search.

If that’s the case, you may want to look into competitor research tools. These tools can help you figure out which organic keywords your competitors are targeting. They can also give you a good idea of which keywords you may be able to use to outrank your competitors. 

The article below will provide you with a list of the benefits of using a competitor research tool. Read on to find out how competitor research and analysis tools can help your business. 

Use Google Analytics To Learn About Competitors Websites

One of the main benefits of Google Analytics is it allows you to see data about your website. You can see how much traffic you’re getting and where that traffic is coming from. Plus, Google Analytics is free to use.

The Google Analytics competitor behavior reports can even show you how your competitors’ customers are using their website. This data is invaluable because you can use it to improve your own website to be more competitive. Of course, you should also be using Google Analytics to track the traffic coming to your website. 

Leverage SEO Tools To Track Competition

The SEO landscape is extremely competitive. If you want to rank on the first page of Google, you need to beat out other websites that are holding spots on that page.

Semrush, Ahrefs and Moz are some of the best competitor research tools because they can show you how to beat out your competition on the search engine results page.

Once you know which keywords your competitors are targeting, you can either target those keywords yourself or try to target other keywords in an effort to find more customers. 

Semrush Can Help You Create Content That Ranks Well

Are you just starting off in your SEO journey? If so, you’re probably wondering how to get your website to the top of the search results page. The best way to rank on Google’s search results page is to create great content that meets the criteria Google sets.

Using an SEO competitor research tool like Semrush will help you learn more about the content your competitors are using.

Semrush can show you which keywords certain pieces of content are targeting and how well that content is performing. This information will help you create better content moving forward. 

How To Use Competitor Research Tools

Search engine optimization can be confusing, which is why it helps to set benchmarks. If you know where you stand in relation to your competition, you’ll have an easier time knowing what success look looks like.

Using competitor research tools can help you figure out what competitors are doing well, and that will allow you to emulate their strategies. If you’re interested in learning more about competitor research tools, get in touch with the marketing experts at DG Studio. 

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