As a business owner, getting in front of your target audience is critical to your success. That’s why when it comes to marketing, those who do it right will always come out on top. The reason being marketing gives your brand a voice to connect with people about your products and services.
Yet, with the internet and social media being a part of our daily lives, marketing has taken on a new form. It’s known as 360 marketing. The businesses that have a 360 marketing strategy are reaching new and existing customers at every point of contact.
If you are unfamiliar with 360 marketing or looking to explore your marketing options further, you’ve come to the right place. Here’s everything you need to know about 360 marketing and why it’s valuable.
What Is 360 Marketing?
In simple terms, 360 marketing combines a focused message and integrates it into your overall marketing campaign. The messaging is then distributed across various channels and touchpoints of customer contact.
What Is a 360 Marketing Campaign?
A 360 marketing campaign does have some differences from a traditional marketing campaign. While the main goal is to get your brand’s message in front of your target audience, a 360 marketing campaign focuses on placement.
Since customers can come through various channels, 360 marketing seeks to refine your brand’s message based on the unique audience within each of those channels. While this may appear to segment your overall brand message, 360 marketing delivers the news in a cohesive, unified way.
Why Is a 360 Marketing Campaign Important?
A 360 marketing campaign is essential to your business for several reasons. Everything is digital, and it is essential to attract and meet customers. With competition for customer attention being stiff, finding ways for your brand to stand out can be challenging.
Luckily, a 360 marketing campaign seeks to solve that problem, because it makes your marketing laser-focused. This way, you can see a better return on your marketing investments, because you can nurture targeted customers with the right messaging in the right channel.
What a 360 marketing campaign does is give your brand consistency. It also makes for a cohesive customer experience that attracts and retains customers.
How to Create a 360 Marketing Campaign?
Creating a 360 marketing campaign is not difficult. One of the first things you should do is define the exact purpose of the whole 360 marketing campaign. What goals you are looking to achieve can point you in the direction of the marketing initiatives you need to take.
Secondly, you want to make sure you understand your target market. Who is your audience, and what actions do you want them to take? Once you have these two things in place, it’s time to look at what other companies are doing in 360 marketing.
What successes and failures can you learn from other companies? What marketing approach are your competitors taking? Doing this will help you with planning out your funnel.
One of the last things you want to do in creating your 360 marketing campaign is ensuring your messaging is cohesive. Once you have done this, your marketing plan is ready for action.
Take Your Marketing Efforts to New Heights!
360 marketing is one of the best ways to get in front of your audience. Now that you see its value, it’s time to implement it in your overall marketing strategy. If you have marketing ideas but need help developing a fine-tuned process, don’t worry we can help!
Reach out to our experienced marketing team to get started today and take your marketing efforts to new heights.
posted on Aug 02, 2018 under Marketing
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