The Different Types of SEO for Small Businesses

If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO.

Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really?

Were you aware, for example, that within the realm of search engine optimization, there are different types of SEO? It’s true, and to have a well-rounded and effective digital marketing strategy, all three need to be employed in a symbiotic way. To learn more about the different kinds of SEO, read on.

1. On-Page SEO

On-page SEO is probably the type of SEO that most people are familiar with. It refers to the content you have on your website. On-page SEO relates to things such as keyword usage, the quality and frequency of the content you publish, and how you use meta tags.

On-page SEO is super important to a business. Having a constant stream of high-quality and informative information is key to any good SEO strategy.

2. Off-Page SEO

Off-page SEO is another vital component of your SEO strategy. Another acronym to know in the context of SEO is EAT, which stands for expertise, authoritativeness, and trustworthiness. While it’s your on-page SEO tactics that will influence Google’s decision about your expertise, off-page SEO relates to your site’s authority.

Off-page SEO is all about making sure that high-quality sites are linking back to pages you’ve written. This lends them a level of legitimacy and allows Google to deem your site an authority on a given matter, thus upping its rankings.

3. Technical SEO

The third type of website SEO is technical SEO. This refers, as the name suggests, to some of the more technical aspects of a website. This often will contribute to the trustworthiness of a site.

Technical SEO can take many forms. It could involve optimizing your page load speed time, getting an SSL certificate, or even picking SEO-friendly domains and URLs. Optimizing for mobile and sorting out your site’s linking structure are both also important for this type of SEO.

The Benefits of SEO for Your Business

Adopting the principles of SEO on your website is, in many cases, an easy thing to do. But the results it often has can be nothing short of amazing.

You can target specific demographics, drive organic traffic to your site, and grow your customer base exponentially. It’s a fact that the higher your site ranks, the more people will get to see it. Not to mention that by employing SEO strategies, you’re building a better and more usable site for everyone involved.

Different Types of SEO: Explained

Getting to know the different types of SEO will allow you to better understand how to apply their principles to your site, so we hope this guide was informative. If you’re looking for more information on SEO, or you’d like to plan a comprehensive SEO strategy for your site, we’d be happy to help. Get in touch to talk to a member of our team now.