The day you launch your small business is the day you go into direct or indirect competition with the other 32 million-plus small businesses in the U.S. Brick-and-mortar businesses mostly compete directly with other local brick-and-mortar businesses. Yet, that is not the only battlefield. Odds are good that you have some kind of website for […]
Category Archives: Marketing
The Importance of a Company Letterhead in 2022
A letter comes in the mail or across your desk, what is your first clue as to where it comes from? It’s typically marked with a certain company logo, right? This is how you set it apart from being from any other company. Having a company letterhead is an important part of your brand identity. […]
What are Email Signatures and How Do I Get One?
According to SaleCycle, email marketing swayed 59% of respondents’ purchases. Out of this pool, 50% of them bought directly from email campaigns once a month. The reality is that you can potentially lose your reach and engagement on social media. In the age of social media and information overload, emails are more crucial than ever. […]
4 Tips for Small Business SEO
Small business SEO is no easy feat. It might be more challenging because you’ve got to focus on what you’re doing and the goals you want to achieve. 75% of website visitors don’t make it past the first page of your website, making SMB SEO even more important. Check out these SEO tips by reading […]
What’s Drip Marketing? A Beginner’s Guide
Want more conversions and consumer engagement? Then drip marketing is the solution you need. This marketing strategy can effectively boost your sales and get more customers. It’s a great way to nurture leads and keep your business top-of-mind. But what is drip marketing, exactly? And how can you use it to your advantage? In this […]
Best Way to Generate Online Leads
Have you heard about the magic of Internet marketing? It might seem like something out of a fairy tale, but it’s 100 percent true. By harnessing the power of the Web, you can increase your business’s search engine rankings, build your brand’s online following without paying for advertising, and even generate online leads that lead […]
What Is PPC in Marketing? What You Need to Know About Its Benefits
Over 65% of people will click on ads when they’re interested in making a purchase. That serves as the perfect opportunity for you to set up an ad campaign. While there are different types of advertising, PPC remains one of the best. However, what is PPC in marketing? Understanding this type of marketing will help you take […]
What Are the Best Backlinks for SEO? What to Know
Do you dream of having your website on the first page of Google’s search results? Just think of the traffic that would come in if your links appear in the number one spot on Google’s search results page. So, how do you get to the first page of search results? You can start by using […]
SEO Analytics: A Comprehensive Guide
Want to know if you’re getting closer to a top spot in search results? Then you’ll need to be able to analyze your SEO. SEO analytics are important in measuring whether your SEO strategy is successful. Knowing how your keywords are performing will help you guide your strategy to start earning higher spots in organic […]
How to Calculate Your PPC Budget for The Best Results
Ad campaigns are the backbone of digital marketing. A successful campaign will market your business and products to potential customers and bring them to your proverbial doorstep. PPC marketing is an excellent way to get your business seen. By paying to place yourself at the top of the pack, you’re that much more likely to […]