Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine optimization, pay per click advertising, email marketing, social media marketing, and others. A great marketing campaign promotes a […]
Category Archives: Marketing
Several Ways Small Businesses Can Use SEO to Compete
As a small business, digital marketing can be frustrating at times. It can be hard to get your website and social media profiles in front of potential customers when larger companies in your industry entirely dominate search engine results. However, with some savvy SEO strategies, you can boost your rankings and compete with larger businesses […]
How to Build Brand Awareness
You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling. That’s why you’ve come here. You’re wondering how to build brand awareness. Fortunately, we can help you. So, without further ado, here’s how to boost the awareness of your brand and get ahead in advertising. […]
Why Knowing Your Target Audience Is Important
Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know who needs your products, you maximize your marketing efforts. A target audience influences design content […]
The Most Common Types of Websites Explained: A Simple Guide
In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because we’re going to cover the most common website […]
7 Effective PPC Strategies You Need to Know
Digital marketing continues to grow and with more businesses investing advertising dollars into Pay Per Click (PPC) advertising. As such, there is an increased need for PPC strategies. Without a PPC plan businesses can be throwing their money away. There are many tactics you can use to get the most money for your dollars. Are […]
5 Strategies to Build an Excellent Online Brand
Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding and keep it consistent? Here are five branding hacks that can help. With these tips, you can […]
Your SEO strategy needs to incorporate voice search optimization
If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone. The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25% of people are more likely to use voice search than to type out their search! Not only […]
How to use PPC to Promote your Company
Are you looking for an affordable and simple technique to advertise your company online? If so, you should consider Pay Per Click (PPC) advertising. Promoting your company online is easy when you utilize PPC. You are paying for prime placement of your ads and getting your name in front of as many potential customers as […]
5 Key Steps to an Outstanding Website Design for Small Businesses
Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for themselves. Want to build out an amazing website for your small business? With a modern, sleek website, you can boost […]