Want more conversions and consumer engagement? Then drip marketing is the solution you need. This marketing strategy can effectively boost your sales and get more customers. It’s a great way to nurture leads and keep your business top-of-mind. But what is drip marketing, exactly? And how can you use it to your advantage? In this […]
Category Archives: Marketing
Best Way to Generate Online Leads
Have you heard about the magic of Internet marketing? It might seem like something out of a fairy tale, but it’s 100 percent true. By harnessing the power of the Web, you can increase your business’s search engine rankings, build your brand’s online following without paying for advertising, and even generate online leads that lead […]
What Is PPC in Marketing? What You Need to Know About Its Benefits
Over 65% of people will click on ads when they’re interested in making a purchase. That serves as the perfect opportunity for you to set up an ad campaign. While there are different types of advertising, PPC remains one of the best. However, what is PPC in marketing? Understanding this type of marketing will help you take […]
What Are the Best Backlinks for SEO? What to Know
Do you dream of having your website on the first page of Google’s search results? Just think of the traffic that would come in if your links appear in the number one spot on Google’s search results page. So, how do you get to the first page of search results? You can start by using […]
SEO Analytics: A Comprehensive Guide
Want to know if you’re getting closer to a top spot in search results? Then you’ll need to be able to analyze your SEO. SEO analytics are important in measuring whether your SEO strategy is successful. Knowing how your keywords are performing will help you guide your strategy to start earning higher spots in organic […]
How to Calculate Your PPC Budget for The Best Results
Ad campaigns are the backbone of digital marketing. A successful campaign will market your business and products to potential customers and bring them to your proverbial doorstep. PPC marketing is an excellent way to get your business seen. By paying to place yourself at the top of the pack, you’re that much more likely to […]
Why You Need A Professional Web Designer
The web design industry is set to reach a value of $2.7 billion by 2026. Some say the estimate falls very short, though, as the services are becoming essential for almost any business in the world. Why would a business need to hire a web designer or work with a web design agency, though? Well, […]
5 Important SEO Trends to Know in 2022
Did you know that Google receives an average of 3.5 million searches every day? Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed? The answer, of course, is SEO. Make sure you’re keeping your marketing strategies up […]
6 Essential PPC Strategies for Your Company
Google reports that people who invest in Pay Per Click (PPC) advertising gain two dollars for every one dollar spent on average. This is great, but did you know you can increase your Return on Investment (ROI) by following a few of these PPC strategies. Learning the benefits of PPC campaigns is important for upping […]
The Different Types of SEO for Small Businesses
If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really? […]