As marketers, we have always been pushed by a curiosity about how others are consuming our content. Google Analytics is one such tool to feed this curiosity. As a service offered by Google, the tool tracks web traffic, giving marketers, business owners, and content creators a visual of how their web content is performing. Use […]
Category Archives: Marketing
6 Media Design Trends for a Modern Marketing Strategy in 2022
Looking to get your brand ahead of the competition in 2022? Part of standing out from the crowd of businesses looking to reach customers is having a solid marketing strategy. But with so many images oversaturating the market, it can be difficult to put together something to catch the eye of potential customers. This is […]
3 Strategies For Successful Conversion Rate Optimization
Did you know the average conversion rate online is only 2%, but that many retailers have managed to improve their number as high as 5-6%? What would your business look like if you could triple your sales this year? If conversion rate optimization has been at the bottom of your priority list for too long, then […]
3 Competitor Analysis Tools You Need to Use
Competitor analysis has long been at the forefront of marketing. But in the world of online business, that’s now taken on a whole new meaning. Online competitor analysis is all about using advanced software and tools to proactively monitor your competitors and learn from them. A good tool will help you spot early industry trends […]
Your Digital Marketing Guide to Content Marketing Types
The importance of content marketing for your business growth should never be overlooked. The different types of content marketing can be used for a wide variety of purposes. For example, you can use your content to connect with consumers on a more meaningful level. This will help you establish credibility in the industry. It will […]
Benefits of Using a Branding Agency in 2021
Nearly 60% of consumers prefer shopping from brands they recognize. Without a strong brand strategy, you might not appear in front of your target audience. Your brand might not stand out from competing businesses, either. Don’t let that happen! Instead, consider partnering with a branding agency this year. A properly executed branding service will help […]
Simple Search Engine Optimization Tips
Did you know that Google processes 3.5 billion searches per day? People search for anything from “what’s the best marketing agency” to “how long does it take SEO to work” to “what’s a good conversion rate” and are looking for the right article, product or service related to their search. Search Engine Optimization is very […]
How to Find a Top Digital Marketing Agency
Companies enlist digital advertising agencies to amplify or create their online presence. In recent years we have seen a huge transformation in the digital sector. This makes it vital that all businesses work to garner a robust online presence. Because digital is a booming industry, there are many options available for a company. You’ll want […]
How to Come Up With a Brand Name
Almost all businesses in the United States are small businesses, and they employ about half of the working population. With the majority of workers employed by fewer than .01% of businesses, the average small business is at a huge disadvantage. One of the ways this can manifest is in branding. It’s easier to come up with a […]
What Is PPC and How Can It Work With Social Media?
Are you struggling to reach your target audience online? Consider using pay-per-click (PPC) advertising. With a PPC advertising strategy, you can expand your reach and boost business. In fact, traffic brought through PPC yields 50% more conversions than organic traffic. Paid advertising can have a 200% ROI rate, too What is PPC, exactly? How can you use […]