Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but essential for growing one’s business. Perhaps you are wondering if it is worth the […]
Category Archives: Marketing
The Undeniable Importance of Branding, Explained
There are over 125 million registered businesses worldwide today. That is not even counting smaller resale “brands” like those on eBay and Amazon. That’s a lot of competition. The importance of branding is relevant today due to the crowded noise in any industry. Branding enables you to stand out from the competition and develop a […]
6 Tips for Launching a Successful Facebook PPC Campaign
When it comes to Facebook PPC, there is a ton of misinformation out there that is going to keep you stuck producing poor results. What is the best campaign objective? What funnel should you use? Should you be building a branded campaign? Luckily, we’re here to help! Keep reading to learn the 6 critical PPC […]
How to Build an Email Mailing List and Keep It Growing
Did you know that the email conversion rate is 40x more than Facebook and Twitter? Email marketing is one of the most effective channels to reach your target audience. With people checking their phones 150+ times a day, you need to take advantage of email marketing and other social channels to catch their attention. Keep reading and […]
How Long Does It Take to See SEO Results?
At this point, it’s clear that SEO is a good investment. Making yourself visible online, especially in Google results, is a necessity in today’s business world. That said, the investment is only worth it if it works. SEO results do come around, but how long should you expect to wait before they do? How long […]
A Simple Guide to Google Core Web Vitals
Have you ever wondered how Google decides what to prioritize when it comes to websites? When you consider it undergoes 600 algorithm changes a year, it’s impossible to comprehend the intricacies. The team at Google breaks down one of their many ranking signals into what they call Core Web Vitals. We’re going to keep things […]
How to Create a Brand That Stands Out From the Competition
Did you know that 82% of businesses fail due to a lack of cash flow? That is a terrifying statistic for someone attempting to invent their brand. But the thing to do here is to understand why there is a lack of money going into these businesses. You have to ask yourself what these failed […]
What Is the Difference Between SEO and SEM?
When it comes to digital marketing, SEO and SEM are two terms that dominate the entire space. They’re relatively easy to understand, but they can get really complicated really quickly. The other thing — what’s the difference between SEO and SEM? We’re to explain and help you understand it all. Read on to learn everything […]
How to Increase Website Traffic: 4 Simple Tips
When it comes to owning a successful website, there are a ton of things you can add or edit to keep it successful. At some point, however, all those tips and tricks become overwhelming. Where do you start? Where do you end? How do you know which is going to be the best? Luckily, we’re […]
5 Online Marketing Trends to Remember as You Strategize This Year
In today’s digital world, it’s important to keep a tab on ever-evolving online marketing trends. That’s because business owners today don’t just sell products. They communicate with their customers and tell stories online. Unfortunately, online marketing trends change so often that it can be hard to keep up. What works one year might be antiquated […]