In today’s world, part of owning a business is having a good website. Customers expect a good user experience, and if they find your site hard to navigate, they aren’t likely to come back. You could have the best products, the cheapest prices, and the best service, but a bad website can wipe that all […]
Category Archives: Marketing
7 Ways SEO Could Benefit Your Business
Obtaining first page rankings on search engines can be difficult, and impossible without SEO. What is SEO? Search Engine Optimization is a strategy that brings quality website traffic. It optimizes your online content to increase the visibility of your brand based on specific keywords. Not convinced about trying this form of marketing? Read on to […]
5 Clever Online Marketing Tactics
The internet is a busy place with almost 200 million active websites. Your business website is a small fish in an enormous sea! Did you think customers would come because you built a website? It doesn’t work that way. Now that you’re up and running, it’s time for some serious online marketing. How? Keep reading […]
Does Digital Marketing Boost Brand Awareness?
For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand awareness is vital for many reasons. It allows consumers to get to know your company better and it […]
Brand Storytelling 101: How to Use Narratives in Marketing
Content marketing is essential for any brand’s story. If you want to build brand awareness and trust over 75%, you need to invest in compelling content. Establishing a narrative provides consumers with consistent messaging and clarity. The more consumers understand your business, the better your ROI and lead generation. Read this guide to elevate your […]
A Guide to Writing the Perfect Company Boilerplate Text
Brand consistency can increase revenue by a third. One way to ensure your brand description stays consistent is through a properly formatted tool. Consistent messaging is critical when communicating across platforms and media. Learn how to write the perfect boilerplate text for your company’s marketing with this guide. Boost your online presence and virtual impressions […]
2021 Design Trends That Will Shape the Web
Nearly 40% of users will leave a website if they find it unattractive. Although an aesthetically pleasing site is ideal, it’s not the only thing that matters. Web design trends aren’t just about looking good; they’re about functioning well, too. As more users browse the web each year, expectations change, and these expectations shape 2021 […]
The Ultimate Guide to Pay-Per-Click Advertising
Pay-per-click advertising or PPC is a marketing model that allows businesses to place ads on a variety of platforms and pay for placement and interactions (customer clicks). Businesses primarily use these methods to drive targeted marketing and increase advertising efficiency. This makes sense considering on average, for every dollar spent on Google Adwords, businesses have […]
Enhance Your Web Design Strategy With SEO for User Search Intent
Despite being on the first page of the Google search results, the sixth website only has a 4.7% click-through rate. Ideally, if you want your site traffic to increase, your website needs to make one of the top three results. Maybe you’ve tried every SEO tip and trick in the book, but you can’t seem […]
4 Important Components of an SEO Audit and Why You Need Them | Get a FREE SEO Audit Report Today
If you’re not following SEO best practices on your website, then you’re missing a trick. SEO is a powerful marketing tool that can help to boost your brand, your customer base, and your revenue. If you’ve more or less ignored SEO up to this point, or haven’t been as on top of it as you […]