Content marketing is essential for any brand’s story. If you want to build brand awareness and trust over 75%, you need to invest in compelling content. Establishing a narrative provides consumers with consistent messaging and clarity. The more consumers understand your business, the better your ROI and lead generation. Read this guide to elevate your […]
Category Archives: Marketing
A Guide to Writing the Perfect Company Boilerplate Text
Brand consistency can increase revenue by a third. One way to ensure your brand description stays consistent is through a properly formatted tool. Consistent messaging is critical when communicating across platforms and media. Learn how to write the perfect boilerplate text for your company’s marketing with this guide. Boost your online presence and virtual impressions […]
2021 Design Trends That Will Shape the Web
Nearly 40% of users will leave a website if they find it unattractive. Although an aesthetically pleasing site is ideal, it’s not the only thing that matters. Web design trends aren’t just about looking good; they’re about functioning well, too. As more users browse the web each year, expectations change, and these expectations shape 2021 […]
The Ultimate Guide to Pay-Per-Click Advertising
Pay-per-click advertising or PPC is a marketing model that allows businesses to place ads on a variety of platforms and pay for placement and interactions (customer clicks). Businesses primarily use these methods to drive targeted marketing and increase advertising efficiency. This makes sense considering on average, for every dollar spent on Google Adwords, businesses have […]
Enhance Your Web Design Strategy With SEO for User Search Intent
Despite being on the first page of the Google search results, the sixth website only has a 4.7% click-through rate. Ideally, if you want your site traffic to increase, your website needs to make one of the top three results. Maybe you’ve tried every SEO tip and trick in the book, but you can’t seem […]
4 Important Components of an SEO Audit and Why You Need Them | Get a FREE SEO Audit Report Today
If you’re not following SEO best practices on your website, then you’re missing a trick. SEO is a powerful marketing tool that can help to boost your brand, your customer base, and your revenue. If you’ve more or less ignored SEO up to this point, or haven’t been as on top of it as you […]
5 Tips for Choosing a Winning Domain Name for Your Website
So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t want your brand to suffer because you chose an unfortunate domain name. We’re here […]
4 Big Benefits of SEO for Your Business
In 2020, studies show that there are over four billion Internet users across the world. If you’re a business owner or marketer, it’s crucial to connect with these people in the most effective way possible. With Search Engine Optimization, or SEO, brands can promote their content and reach more people than they ever have before. […]
The Key Importance of Building a Brand for Your Business
The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. A brand is your business’s identity. It is your reputation, your message, and everything […]
Top 4 Reasons Your Small Business Needs a Digital Marketing Agency
As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world. Studies show that roughly 88% of consumers research products and services online before they decide to buy. If […]