DG Studio

What’s Drip Marketing? A Beginner’s Guide

Want more conversions and consumer engagement? Then drip marketing is the solution you need. This marketing strategy can effectively boost your sales and get more customers. It’s a great way to nurture leads and keep your business top-of-mind. But what is drip marketing, exactly? And how can you use it to your advantage? In this […]

What Is PPC in Marketing? What You Need to Know About Its Benefits

Over 65% of people will click on ads when they’re interested in making a purchase. That serves as the perfect opportunity for you to set up an ad campaign. While there are different types of advertising, PPC remains one of the best. However, what is PPC in marketing? Understanding this type of marketing will help you take […]

How to Calculate Your PPC Budget for The Best Results

Ad campaigns are the backbone of digital marketing. A successful campaign will market your business and products to potential customers and bring them to your proverbial doorstep.  PPC marketing is an excellent way to get your business seen. By paying to place yourself at the top of the pack, you’re that much more likely to […]

The Different Types of SEO for Small Businesses

If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really? […]