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Did you know that Google receives an average of 3.5 million searches every day?

Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed?

The answer, of course, is SEO. Make sure you’re keeping your marketing strategies up to date with these SEO trends for 2022.

Read on to find out more!

1. Artificial Intelligence Continues to Grow

When it comes to trends in SEO, we’ve been seeing AI pop up a fair few times over the past few years, and 2022 is no different! This year, Google’s own AI RankBrain is taking center stage in internet marketing. While we’re still waiting on details of how their AI works, we know that its analysis of content is going to be one of the key ways Google ranks websites.

Keep your eyes peeled for updates to make sure you don’t miss out!

2. Video is Essential For Results

There’s no doubt that we live in the age of video. The fact that YouTube is the second largest search engine is proof that the way we consume information has changed. Google is aware of this too, and they’re putting a heavier focus on websites with video content.

Make sure you optimize your videos with a relevant description and use keywords to boost your SEO campaign.

3. Don’t Forget Voice-Activated Search

In 2021, over 130 million searches were voice-activated in the US. This is only going to increase as the number of Alexas and Google Homes rises, making it an important area to be optimized for. Use content that is clear, get’s to the point, and is suitable for Google snippets.

It’s also a good idea to think about how people will phrase their searches and make sure you’re including these terms in your content. 

4. Shift to Long-Form Content

Google loves long-form content that’s full of high-quality, relevant information. If you want to hit the first page, your content should be over 2000 words and very high-quality. No fluff, no fillers, and no rambling.

If you’re in doubt, follow the EAT rule, where content should focus on

• Expertise,

• Authoritativeness

• Trustworthiness.

These are the three main factors Google analyses in content when ranking it.

5. If You’re Not Mobile-Friendly, You Need to Change

When it comes to how to do SEO, it’s all about looking at how your audience searches. Nowadays, mobile devices are becoming the primary way to search, and if your website isn’t optimized to work smoothly on mobile, then you’ll be penalized by search engines. Creating a responsive site comes under the SEO tips and tricks you can’t afford to ignore.

Keep Up With SEO Trends

Following SEO trends is essential to keeping your website relevant. Google changes its algorithm constantly, and if you stop paying attention, you’ll fall behind!If you’re looking for a professional to take over your digital marketing for you, get in touch with DG Studio today. When it comes to SEO, we know what we’re doing.

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