What Is Inbound Marketing? The Basics Explained

Building an inbound marketing strategy might seem daunting, especially if you don’t have a good grasp of the basics. However, it can be one of the most useful tools to attract organic traffic when growing a business.

By creating content that catches the eye of consumers, you’ll be able to draw traffic to your site without interfering with the natural flow of the user experience. Read on to learn how you can utilize these techniques to improve your marketing strategy.

What is Inbound Marketing?

While outbound marketing involves traditional advertising methods like billboards and TV commercials, inbound marketing is a bit more nuanced. It’s targeted at a smaller audience and aims to provide them with content they’re already seeking.

Making early contact with potential customers, perhaps before they even begin the consumer journey, is what inbound marketing is all about. It uses tools like SEO, social media, and word of mouth to generate these leads. We’ll touch upon a few of these basics and how they can help attract leads.

Search Engine Optimization

Search engine optimization, or SEO, involves tailoring your site to be more attractive to search engines. By including relevant keywords, backlinks, and other components, you increase the chances of your page ranking higher on search engine results pages (or SERPs). The higher you can rank, the more potential (and quality!) traffic you generate.

Social Media

Social media marketing has become so popular, it might just seem like a buzzword to most. However, there are many benefits to promoting your products and/or services on social media. In 2020 alone, 72% of Americans reported having a strong social media presence.

Clearly, appealing to the masses on platforms with which they already engage is important. However, even more important is tailoring your content to the audience you wish to attract. A specific and thorough social media marketing plan will help generate organic leads.

Converting Leads

Once you’ve attracted more visitors to your site, the next obstacle is getting them to make a purchase. Components of the inbound marketing mix, like UX design, can help during this stage as well.

User Experience

User experience, or UX, refers to the ease with which a potential customer can interact with your platform. Simple, straightforward UX design can go a long way in increasing the amount of time a user spends on your page. The easier your site is to navigate, the more likely users will remain engaged and turn into paying customers.

Start Building Your Strategy Today

DG Hype offers a plethora of internet marketing services that can help build out your inbound marketing strategy. These include SEO, PPC, social media marketing, and more. Our experts are happy to work with you to create content consistent with your unique brand voice.

Ensure that your products and services are seen by those who are most likely to make a purchase. Schedule a consultation with our specialists at DG Studio to begin tailoring your inbound marketing to your organization’s advantage.