For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online […]
Category Archives: SEO
4 SEO Tips To Help You Rank Better
When it comes to SEO trends, you have to be aware of mobile SEO. Since more and more people are searching for websites on their mobile devices, it’s important that you have your website set up for mobile. That means having the right keywords, the right target audience, and more. If your website doesn’t rank […]
Several Ways Small Businesses Can Use SEO to Compete
As a small business, digital marketing can be frustrating at times. It can be hard to get your website and social media profiles in front of potential customers when larger companies in your industry entirely dominate search engine results. However, with some savvy SEO strategies, you can boost your rankings and compete with larger businesses […]
Your SEO strategy needs to incorporate voice search optimization
If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone. The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25% of people are more likely to use voice search than to type out their search! Not only […]
Organic vs Paid Search: How to Use SEO and PPC Together for Maximum Results
Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and can’t decide between organic vs paid search, you came to the right place. Read on to […]
These Website Marketing Strategies Are Absolutely Necessary in 2020
In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website marketing strategies. With the internet becoming an increasingly large part of people’s daily […]
5 Advertising Trends to Look Out for in 2020
When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under, it’s because they simply couldn’t bring in enough clientele to make a profit. With […]
Link building techniques for your SEO strategy
Link building is an essential part of SEO since it improves your site’s ranking in search engines. Google uses link building (backlinks) as one of the signals in ranking algorithms. Typically the more quality links your site has, the higher you rank. It is therefore crucial to incorporate link building into your SEO strategy if […]
Benefits of Local SEO for Small Businesses
Local SEO is a marketing technique that focuses on optimizing websites and online directory listings to improve their ranking on local search results. The aim is to make sure that when people search for terms like “doctors near me” or “lawyers in [city name],” your website appears on the top of the search results. Local […]
Reasons why Blogging is Essential for your Business
If you plan to join the online marketing bandwagon, blogging is a vital part of your business for digital success. Quite a few people think that blogging is “dead” due to all the hype around video content with the advent of digital platforms like YouTube, Snapchat, and Instagram. However, blogging is an integral part of […]