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Organic vs Paid Search: How to Use SEO and PPC Together for Maximum Results

Did you know the SEO industry is worth about $80 billion?

Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and can’t decide between organic vs paid search, you came to the right place.

Read on to get started.

SEO vs. PPC

The main difference between SEO and PPC campaigns is the cost factor. For example, with SEO, the focus is to obtain organic traffic, which is free.

With PPC campaigns, however, you pay each time you get a click. The ads are in strategic places, so your page gets more traffic.

How Does SEO Work?

As we mention, with SEO, the purpose is to bring organic traffic to your site. 

SEO works by bringing more awareness to your site with the help of specific keywords. By using the target keywords, you’re advertising your site at no cost. 

With the help of SEO, you will also bring credibility and trust to your site. When your site appears on the top results of search engines, it will establish you as an authority. 

SEO will also bring more traffic to your site by putting all of the elements together. 

How Does PPC Work?

Although you have to pay for a campaign, PPC also helps you increase traffic to your site. With the help of ad banners on various pages, you will be able to advertise on your website. 

Also, you can pay for your site to appear on the top of the search engine results. It will bring more visibility to your site, but you will only pay when someone clicks on your ad

Ways SEO and PPC Work Together

If you’re trying to decide between SEO and PPC, you will be happy to know you can use both. Combining PPC and SEO in your campaigns will boost your marketing efforts.

Increased Visibility

One of the main benefits of combining SEO and PPC is increased visibility. By combining the organic traffic and paid ads, you will launch your site to the top of the search engine search results pages (SERPs). 

Shared Keywords 

By combining SEO and PPC campaigns, you will be able to use the same keywords, which will lead to more results. By increasing the use of both campaigns, you will increase conversion.

Increased Social Media Visibility

Since social media is a big source of traffic, you will be able to bring more to your accounts by combining PPC and SEO. 

Using paid ads in your social media accounts will increase your visibility. Using both of these will help you figure out who your target audience is. Once you know this information, you will be able to launch more successful campaigns. 

Organic Vs Paid Search: Time to Combine Both

Now that you know the benefits of organic vs paid search, it’s time you make it work for your site. 

Combining SEO and PPC campaigns, you will increase visibility, shared keywords, and increase social media visibility. Are you looking to take your digital marketing campaign to the next level? Contact us for more information.

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