As a small business, digital marketing can be frustrating at times. It can be hard to get your website and social media profiles in front of potential customers when larger companies in your industry entirely dominate search engine results.
However, with some savvy SEO strategies, you can boost your rankings and compete with larger businesses – here’s how to do it:
Look for your Competitors’ Weaknesses
No matter how big your competitors are, chances are they have at least one weakness in their digital marketing strategy.
Use keyword search tools to find long-tail keywords with potential that your competitors aren’t targeting. Taking advantage of these is an easy way to drive more traffic to your site.
Use Schema Markup for your Content
Schema markup is a sophisticated form of microdata that you can add to your content to increase your page ranking. It essentially creates a more definite description for your page that search engines value.
You should already be creating great blog posts, photos, and videos to market your business, but using schema markup will increase their chances of landing at the top of the rankings.
Using schema markup can be challenging, so it may be worth investing in the help of an SEO professional.
Invest in a Fast Website
We’ve all experienced the frustration of trying to visit a website to find out that it loads incredibly slowly. Not only is this incredibly frustrating for your visitors, but it can actually have a negative effect on your SEO as well.
When choosing a host for your site, make sure they offer fast server response time. It’s worth spending a little extra money for a faster host, as it will likely increase your conversion and make for a better experience on your site overall.
Navigating internet marketing as a small business can be challenging, but using these tricks can help you get ahead. Partnering with an expert digital marketing agency can help you manage your SEO with minimal effort.
DG Studio is a comprehensive digital marketing agency that offers custom websites, search engine optimization, pay per click marketing, email marketing, and more. Reach out today to get a free marketing consultation.
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