DG Studio

In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition.

How can you stand out from the crowd? One great way is to optimize your website marketing strategies. With the internet becoming an increasingly large part of people’s daily lives, this is essential.

Keep reading to learn about 3 website marketing strategies that are absolutely necessary this year.

1. SEO

First and foremost, let’s start with search engine optimization (SEO). There is simply nothing more important to digital marketing than SEO.

Basically, SEO is the process of making your webpages more visible in search engine results. The higher your pages rank, the more clicks you’ll receive, and the more customers you’ll be able to convert.

However, the world of SEO is complicated and constantly changing. It’s a good idea to have experienced professionals assist you.

They’ll be able to perform detailed keyword research to find out what your potential customers are looking for on the web.

2. PPC

Next, you should consider utilizing pay-per-click (PPC) advertising. If you’re wanting to see immediate traffic to your site and you’re willing to pay for it, this is the strategy for you.

Wondering what exactly PPC is? When someone performs a search on Google, there are often paid ads that appear at the top of the results page. Companies bid for these spots via PPC advertising.

PPC can also refer to ads on social media sites like Facebook and Instagram.

Wherever you’re wanting to advertise, it’s a good idea to work with a reputable agency that has experience in the field.

3. A Responsive Site

Lastly, in 2020 you need to make sure your website is responsive. With more than half of all web traffic happening on mobile devices, it’s essential that your website works well on all types of devices.

This trend is only continuing to increase.

Most business owners don’t have the expertise to code a different version of their site to work on all the various sizes of smartphones and tablets. Instead, invest in a responsive site.

This simply means that your website will automatically resize to fit any size screen. This provides a great experience for all users.

This is another process, though, that you shouldn’t undertake if you don’t have much experience in web development. It’s better to leave this to a professional, too.