For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year.
Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online marketing strategies with proven track records!
So what’s worth focusing on? Keep reading to learn about five of the best marketing strategies you’ll want to use.
1. Build a Brand
Audiences are tired of dealing with bland, faceless companies. These days, the most successful businesses are the ones who can tap into the human experience, offering a warmer, more personalized marketing strategy.
Improving your branding and brand awareness can help you diversify your company from the competition while relating to your target audience.
To start, establish your brand’s positioning statement. This statement identifies your exact audience, your goals, and specifics on how you intend to address your customers’ needs.
2. Offer a Cohesive Web Experience
Another fantastic way to enhance your branding is by building a fast, accessible website.
These days, accessibility means taking a mobile-first approach. Mobile internet growth has increased by 504% since 2011 and continues to grow in popularity each year.
By allowing people to access your website and its content from anywhere, on any device, you’re opening yourself up for broader appeal.
3. Inform, Don’t Sell
As mentioned before, today’s audience is savvier than ever, which means they’re aware of traditional marketing tactics. In many cases, that awareness leads to active resistance, making online marketing for small businesses even harder.
However, you can still reach your audience — and promote your products or services in the process — by offering helpful, relatable, and informative content.
Your content should address your audience’s pain points as outlined in your positioning statement. Moreover, make sure to include a strong call-to-action (CTA) at the end of each blog and social media post, as well as videos and emails.
4. Leverage the Latest SEO and PPC Techniques
If you’ve tried your hand at search engine optimization (SEO) and its sister technique, pay-per-click marketing (PPC), you know how overwhelming modern marketing can be.
Still, ignoring SEO and PPC isn’t an option anymore.
Studies show that the top result on Google generates 33% of all traffic for a given query. By capitalizing on simple SEO techniques like link building, web accessibility, and content marketing, you’ll improve your company’s visibility, and in turn, your business.
5. Prioritize Reputation Management
One of the most significant online marketing tactics doesn’t require much change from your business at all!
Customer reviews are powerful enough that they’re as effective, if not more, than actual advertising. Therefore, be sure to keep up with your company’s reputation.
Negative reviews can lead to a spiral of lost business. But if you’re shrewd about your responses and righting any wrongs, you’ll quickly establish yourself as a trustworthy company that your audience can trust.
Grow Your Business With These Online Marketing Strategies
Any of these five online marketing strategies can take your business to the next level. But together, you’ll have a robust, full-fledged marketing campaign that can help your business skyrocket.
And don’t forget, we’re here to help! We love to see businesses grow, which is why we offer free consultations.
Get in touch today to schedule your consultation, and prepare to forever change your business for the better.
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