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Your SEO strategy needs to incorporate voice search optimization

If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone. 

The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25% of people are more likely to use voice search than to type out their search! 

Not only that, but an additional 20% of the population tends to use voice search in addition to searching the web with text.

Who tends to use voice search and for what?

Millennials tend to use voice search frequently, and it’s even more popular among members of Generation Z. 

In fact, as many as 20% of teens routinely use voice search to find movie times, and 30% use it to find music. However, only 9% of adults use voice search to find movie times, and research has found that only 11% use it to play music.

How do you make sure that your site is optimized for voice search?

In order to ensure that your website is optimized for voice search, making sure that your site is optimized for mobile is exceptionally important. Most people who use voice search will use a mobile device to do it. 

In addition, your choice of keywords is crucial, and you need to choose long-tail keywords that people are likely to speak rather than type.

Using schema markup properly is also very important and this is often neglected by business owners. Schema markup is all of the data on your site, and it can be found in your website’s source code. While this isn’t visible to people who are simply using your site, it can be seen by search engines, which makes it important for your voice search rankings.

Contact us to help you optimize your site for voice search

If you choose our marketing services, you’ll have access to our suite of services that will help ensure that you have the best possible search optimization strategy. 

We work with clients all over the world, which means that you can hire us for marketing services no matter where you’re located. Reach out today!

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