Did you know that 71% of small businesses have a website? Many companies see the importance of having an online presence. But possessing one isn’t enough since 38% of people will avoid poorly designed websites. Hiring an expert is one way you can get an aesthetically pleasing and fully functional website that appeals to your target demographic. But how do you […]
Author Archives: DG Studio
What Is a 360° Marketing Campaign and Why Your Business Needs It
As a business owner, getting in front of your target audience is critical to your success. That’s why when it comes to marketing, those who do it right will always come out on top. The reason being marketing gives your brand a voice to connect with people about your products and services. Yet, with the […]
How to Choose a Domain Name That’s SEO-Friendly
People understand that names have power. History tells us that whole branches of magic even circled around the notion of utilizing ‘true names’ to control people. Poetry and verse have pondered the power of names, the scent of roses, and the correlation betwixt the two. This type of association is important to remember when learning […]
Digital Marketing vs. Content Marketing
There are all sorts of marketing techniques out there, in this article we are comparing digital marketing and content marketing. While each marketing area has similarities, there are several differences between the two that are important to know. Whether you’re looking to implement more digital marketing or content marketing in your current marketing strategy, you […]
How to Hire the Right IT/Support Team
A big part of running a successful business has to do with hiring the right people. No matter what industry you’re in, if you don’t fill your staff with the best candidates you can find, then you’re never going to keep up with the competition. One of the most important sectors of any business is […]
What Is Brand Identity and Why Your Business Needs It?
People will make their first decision about your product within 7 seconds. Making a good first impression is incredibly important, but that impression also needs to be maintained. Your brand identity is what helps you show people what your brand is all about, and if it’s not up to par it could lead to the complete failure […]
The Basics of Google Analytics You Need to Know
As marketers, we have always been pushed by a curiosity about how others are consuming our content. Google Analytics is one such tool to feed this curiosity. As a service offered by Google, the tool tracks web traffic, giving marketers, business owners, and content creators a visual of how their web content is performing. Use […]
5 Reasons You Need Website Support Services, Especially After a Launch
Over 60% of small businesses have their own website, which makes sense because they are such an important business and marketing tool in today’s world. A website makes it easy for new and old customers to find your business and products, it’s impossible to reach as many people without one. But running a website isn’t […]
6 Media Design Trends for a Modern Marketing Strategy in 2022
Looking to get your brand ahead of the competition in 2022? Part of standing out from the crowd of businesses looking to reach customers is having a solid marketing strategy. But with so many images oversaturating the market, it can be difficult to put together something to catch the eye of potential customers. This is […]
5 Approaches to Developing a Strong Brand Voice
Do you know what your company’s brand voice is? What are the first few things that pop into people’s minds when they think of your company or your brand? If you aren’t sure what your brand voice and tone is, then you need to start working on this asap. A powerful brand voice can be […]