Did you know that Google receives an average of 3.5 million searches every day? Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed? The answer, of course, is SEO. Make sure you’re keeping your marketing strategies up […]
Author Archives: DG Studio
6 Essential PPC Strategies for Your Company
Google reports that people who invest in Pay Per Click (PPC) advertising gain two dollars for every one dollar spent on average. This is great, but did you know you can increase your Return on Investment (ROI) by following a few of these PPC strategies. Learning the benefits of PPC campaigns is important for upping […]
The Different Types of SEO for Small Businesses
If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by digital marketing experts and small business owners alike, but how much do you know about it, really? […]
What Is Inbound Marketing? The Basics Explained
Building an inbound marketing strategy might seem daunting, especially if you don’t have a good grasp of the basics. However, it can be one of the most useful tools to attract organic traffic when growing a business. By creating content that catches the eye of consumers, you’ll be able to draw traffic to your site […]
5 Reasons Website Maintenance Is a Must
Website maintenance is like a check-up, an oil change, or a teeth cleaning. If you aren’t doing it regularly, things can go downhill fast. You don’t design and develop a website and then you’re all done. You need to maintain your website if you want it to have any success. Failure to do so will […]
Website Information Architecture: 4 Things You Need to Know
Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use. Web users look for primary elements in a website. They want a clear presentation of what the company offers. Contact details, phone numbers, and other information should […]
Should You Use Competitor Research Tools?
Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into competitor research tools. These tools can help you figure out which […]
Choosing Brand Colors: Why It’s Important and How to Do It
Are you a small business owner? If so, then you understand the importance of branding. And yet you might not realize how crucial it is to choose the right brand colors for your company. Making the most of your brand color palette can help take your brand to the next level. But why is color such a […]
How to Choose the Best Web Design Company
Nearly 38% of people will leave a poorly designed website. Another 40% get annoyed with slow websites, too. If your site is old or outdated, you might want to consult a web design company. With their experience and expertise, you can create a site that will wow customers. Not sure who to hire? Here are five tips to help […]
How to Choose the Right Branding Agency
If you own one of the 4.3 million new businesses that started up in the last year or so you need to focus on growing your operation. The only way you can expand is through a focused marketing campaign to build your brand. You might need to call in the services of a branding agency to make […]