For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online […]
Category Archives: PPC
Learn The Basics of PPC
A study found that Pay Per Click ads brought around 50% more leads compared to organic traffic. It goes to show the effectiveness of PPC, which has driven many businesses to use this marketing strategy. However, if you are unfamiliar with how PPC ads work, here’s a guide that can help you learn about how […]
7 Effective PPC Strategies You Need to Know
Digital marketing continues to grow and with more businesses investing advertising dollars into Pay Per Click (PPC) advertising. As such, there is an increased need for PPC strategies. Without a PPC plan businesses can be throwing their money away. There are many tactics you can use to get the most money for your dollars. Are […]
How to use PPC to Promote your Company
Are you looking for an affordable and simple technique to advertise your company online? If so, you should consider Pay Per Click (PPC) advertising. Promoting your company online is easy when you utilize PPC. You are paying for prime placement of your ads and getting your name in front of as many potential customers as […]
Organic vs Paid Search: How to Use SEO and PPC Together for Maximum Results
Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and can’t decide between organic vs paid search, you came to the right place. Read on to […]
These Website Marketing Strategies Are Absolutely Necessary in 2020
In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website marketing strategies. With the internet becoming an increasingly large part of people’s daily […]
Mistakes to avoid when placing online ads
Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to be well-designed and well-placed. Here are some of the most common mistakes people make […]
5 Advertising Trends to Look Out for in 2020
When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under, it’s because they simply couldn’t bring in enough clientele to make a profit. With […]