Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to be well-designed and well-placed.
Here are some of the most common mistakes people make when creating online ads that you’ll want to avoid:
Not Testing ads
Many companies will design one ad and put it out there, hoping for a positive result. However, it’s much more effective to create two or more ads and test them against each other to see what ad consumers respond to.
There are many advertising tools out there that allow you to test ads and adjust them based on performance.
Not only is this process easy to do, but it can give you invaluable insight into your marketing campaign so you can determine what actually works.
Low-quality photos and graphics
For visual ads, the quality of the photos and the graphics is incredibly important. If your ad uses a low-quality stock photo, your audience might perceive your brand as cheap or out of touch.
If you’re adding in graphics, they should be crisp and clear, without getting in the way of the ad text. A common mistake is placing text over a photo in colors that are difficult to read.
Make sure your photos and graphics complement the overall ad text.
Not including keywords
It’s crucial to include keywords in your ad, particularly if you are using Google Ads or another similar pay-per-click service. There are plenty of free online keyword generators that you can use to find the best keywords for your business.
Without using the correct keywords, your ad won’t find its way to your target demographics.
Hiring a professional to help with your online ads is a great investment for your business. DG Studio is a one-stop digital marketing agency that helps clients design attractive and effective online ads.
We also offer website design, branding, SEO, social media marketing, and much more. Contact us today to learn more about our services and set up a consultation.
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