If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact, one study found that the first organic result alone gets a […]
Category Archives: Marketing
Organic vs Local SEO: What’s the Difference?
The first result in Google’s search results has an average clickthrough rate of 31.7 percent. In other words, nearly a third of the people who search for something in Google click on the first result. Effective search engine optimization (SEO) will help your site rank at the top of the results but how you approach […]
How to Improve Your Brand Awareness
Your brand is one of the most important aspects of your business. Without brand awareness, how are people going to know what your business is all about? There are ways that you can use branding services to help improve your brand awareness and create a plan to attack internet marketing in a way that works […]
How to Prepare a Digital Marketing Plan
As of 2021 a study showed that 36% of companies were looking to implement some sort of digital marketing plan into their internal business procedures. If you’re reading this, we understand that you might be looking into creating a digital marketing plan that will push your company in the right direction. Below, we’re going to […]
The ABCs of PPC: What is PPC Marketing and How Does it Work?
Getting your digital marketing campaign under wraps is a tricky thing to do. It’s important to know your options, understand the terminology, and get how all of the pieces work together. PPC is a huge piece of the puzzle, and we’re going to help you understand it today. We’ll go over some PPC tips, giving […]
SEO and Authority: How to Get on the First Page of Google
Building a successful SEO strategy isn’t something that happens overnight. You need to develop a strong understanding of SEO and other digital marketing practices if you’re going to get your website on the first page of Google. Between blogging, social media, and SEO, it can be a full-time job just to maintain a website, let […]
Website Wonders: The 4 Essential Tips to Improve User Experience
In today’s world, part of owning a business is having a good website. Customers expect a good user experience, and if they find your site hard to navigate, they aren’t likely to come back. You could have the best products, the cheapest prices, and the best service, but a bad website can wipe that all […]
7 Ways SEO Could Benefit Your Business
Obtaining first page rankings on search engines can be difficult, and impossible without SEO. What is SEO? Search Engine Optimization is a strategy that brings quality website traffic. It optimizes your online content to increase the visibility of your brand based on specific keywords. Not convinced about trying this form of marketing? Read on to […]
5 Clever Online Marketing Tactics
The internet is a busy place with almost 200 million active websites. Your business website is a small fish in an enormous sea! Did you think customers would come because you built a website? It doesn’t work that way. Now that you’re up and running, it’s time for some serious online marketing. How? Keep reading […]
Does Digital Marketing Boost Brand Awareness?
For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand awareness is vital for many reasons. It allows consumers to get to know your company better and it […]