Does Digital Marketing Boost Brand Awareness?

For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales.

Boosting brand awareness is vital for many reasons. It allows consumers to get to know your company better and it enables you to create the narrative you want around your business. It also makes your brand more memorable and instantly recognizable.

It’s been proven that people don’t just care about products anymore, they care about the brands behind them almost as much. Digital marketing is one of the fastest and most effective ways to curate your company’s branding and build brand awareness. Read on to find out how.

Search Engine Optimization

Over the past 10 years or so, SEO has become one of the biggest digital marketing channels there is. With good reason. SEO is an amazing tool that allows you to connect with consumers who are specifically seeking products or services like yours.

When employed in the right way, it drives more traffic to your website which, in turn, gets more eyes on your brand. This is why ultimately, this strategy is one of the best ways to increase brand recognition and awareness.

Content Marketing

Content marketing is another powerful digital marketing tool that serves a unique purpose in building brand identity and awareness. By creating quality content such as blogs, videos, and ebooks, you can establish yourself as a thought leader in your industry. You can also use your content to solidify and amplify your brand message, whatever that may be.

All of these things will help in creating a strong brand identity, which, again, will make your brand more memorable and recognizable to customers. It will also act as an encouragement to consumers, with whom your message resonates, to purchase your product over your competition’s product.

Social Media

One of the great things about building a brand is that it allows you to connect with your audience on a deeper level. This is an authentic way of increasing credibility and building trust with your audience. There are few places that this is easier done than on your brand’s social media channels.

Social media allows you to curate your brand’s message and aesthetics. Branding consistency across social media channels has been proven to increase brand recognition. Social media also offers you a unique chance to interact directly with your audience, which makes your brand more relatable, accessible, and likable.

Level up Your Digital Marketing Today

If strong brand awareness is something you want for your business—and it should be—then a good digital marketing strategy is one of the best places you can start.

At DG Studio we specialize in digital marketing as well as brand identity and brand strategy. We’ve got the experience, skills, and know-how to help you take businesses and branding to the next level. Schedule a free consultation today to see what we can do for you!