What is PPC Marketing and How Does it Work?

Getting your digital marketing campaign under wraps is a tricky thing to do. It’s important to know your options, understand the terminology, and get how all of the pieces work together.

PPC is a huge piece of the puzzle, and we’re going to help you understand it today. We’ll go over some PPC tips, giving you the scoop on how paid advertisements work.

So, what is PPC?

What is PPC?

PPC stands for “pay-per-click.” It’s a form of digital advertising that allows businesses to spread content far and wide without having to pay too much.

The name comes from the fact that you’re charged whenever your advertisement is engaged with or “clicked” on. So, you can display your content for thousands of people for a cost based on the number of people who interact with your ad.

When people do click, you pay for precisely what you pay for. Pricing is one of the main benefits of PPC, but the good stuff doesn’t stop there.

What are Paid Ads?

The concept of “paid ads” is pretty simple. You just pay for an advertisement that goes up on search engines or social media, typically you would see results with paid ads faster than with an SEO campaign that would have you rise up organically over time.

In this case, the PPC ads we’re describing are what are commonly seen as “sponsored posts” or advertisements on your social media feeds. Look a little closer and you’ll see that they’re in your Google searches as well.

The beautiful thing here is that businesses and individuals can display their content for people who might actually be interested in it. Have you noticed that the ads you get are pretty often interesting?

This is because social media and search engines take in a lot of your personal information, and that information is used to target you for ads. It seems a little spooky, and it might be, but it’s nice to be free from a bunch of advertisements that have nothing to do with you.

If you’re going to get ads, why not have them be for things that you’re interested in? This allows you to achieve a lot more success as an advertiser as well.

How Does It Work?

The process starts with a clear target audience. You can use keyword research and the data from social media sites to curate your advertisement and send it out to a very specific group.

Sending out numerous ads is beneficial because you can cross-reference statistics on each to find out what works the best. After some time, you’ll know what works and what doesn’t, allowing you to create effective ads on a regular basis.

The best way to find success in paid advertisements is to work with professionals.