In today’s world, part of owning a business is having a good website. Customers expect a good user experience, and if they find your site hard to navigate, they aren’t likely to come back.
You could have the best products, the cheapest prices, and the best service, but a bad website can wipe that all away. Consider your website as an online storefront. You need to put your best foot forward.
If you think that you need to improve user experience, we’re here to help. Keep reading to learn more.
1. Responsive Web Design
Implementing good responsive web design is a great way to ensure that you have a user-friendly website. This web design style attempts to increase website speed and minimize scrolling and clicking, and it works across all devices.
It’s important that you don’t ignore the importance of your mobile website. What seems responsible on a desktop may be clunky or unreadable on a phone.
2. Easy Social Media Access
If your brand has a strong social media presence (and it should), make sure that your guests have easy access to your platforms. Remember, your social media and your other forms of digital marketing should work together.
The most popular way of doing this is to put easy-to-see icons that match each social media site or app on the front page of your site (or on your contact page). This way, people don’t have to search.
3. Clean Navigation
Have you ever been attempting to navigate a site just to discover that it’s impossible to find (or click) what you’re looking for?
This is an easy mistake that you might not notice if you never run tests.
Make sure that all of your important pages are accessible from your main page. It’s helpful to include a directory at the bottom as well as a navigation bar or drop-down menu.
If you have drop-down menus, make sure that they are functional. Many people make the mistake of making the menus too sensitive, making it difficult to click on anything without making the menu disappear.
This will frustrate your guests and take them elsewhere.
4. Frequent Feedback
The best way to make sure that you’re providing the best user experience, check in with your users and keep track of your visitors.
Feedback isn’t always verbal. You can survey visitors to ask them what they like and dislike, but you can also track website metrics to see if what you’re doing is working.
You’ll be able to see how many people are visiting your website, how long they’re staying, and if you have a good conversion rate.
Improve User Experience Today
If you want to improve user experience for your website, it’s time for a redesign. Make sure that you create a website that’s responsive and easy to navigate, and that visitors can go from your site to your social platforms with ease.
Do routine check-ins to see how you’re doing and watch your business grow.
Are you looking for web experts to help out with web development and branding for your business? We’re here for you. Contact us so we can determine which services are right for your business. We can’t wait to work with you.
posted on Aug 02, 2018 under Marketing
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