The internet is a busy place with almost 200 million active websites. Your business website is a small fish in an enormous sea!
Did you think customers would come because you built a website? It doesn’t work that way. Now that you’re up and running, it’s time for some serious online marketing.
How? Keep reading for five clever online marketing tactics to get your website noticed.
1. Be Weird
This may seem odd, but it works. Take a look at dozens of ads and online marketing campaigns in your niche. What digital marketing strategy is your biggest competitor using?
Come up with a weird idea that turns that marketing on its head. Potential customers love something that stands out and grabs their attention. Here’s a weird Snickers ad that got a lot of attention for the brand.
Use humor and irreverence but make sure you keep it tasteful. Think outside the box. Customers love seeing something different and a little against the grain.
2. Respond to Social Media
How many times have you said, “I don’t have time to respond to these social media comments?” Don’t think of it as wasted time. It’s a clever online marketing strategy and the perfect way to connect with potential customers.
Responding to social media is sometimes time-consuming, but it’s free and easy. It’s also something not every company does, especially if you’re a small business. It does take time, but it’s well worth the effort.
3. Contest Giveaway
People love free stuff and you can use that to your advantage. Run an online giveaway contest. This is a fantastic way to get customer leads.
Announce what you’re giving away on social media. Ideally, it’s one of your products. Provide a link where people exchange their email addresses for a chance to win.
You can run low-cost social media ads promoting the giveaway and you’ll end up with hundreds of leads per giveaway. Speaking of email leads…
4. Email Marketing
Your email list is one of your most valuable marketing tools. Email marketing isn’t the sexiest but it is effective. It’s also the perfect way to get your brand in front of potential customers.
Don’t overload your customers with emails. Send one a week and “romance” your customers. Offer them value and good content in exchange for opening the email.
5. Update your Blog
Keeping your blog up to date is another clever way of landing your company on page one in a Google search. It takes time and effort but it works.
Make sure you post at least once a week, more if possible. As with your emails, offer potential customers valuable insight and information about your industry. Use appropriate keywords in your content.
Use videos on your blog too. The blog is the perfect place to showcase customers, employees, your brand, and products. Be creative with it.
Clever Online Marketing Tactics
Clever online marketing strategies help you grow your brand and business. It takes time and effort but it’s well worth it. If you’ve got a website, you need online marketing.
Are you looking to take your online marketing to the next level? DG Studio can help! Contact us for more information.
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