Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for themselves. Want to build out an amazing website for your small business? With a modern, sleek website, you can boost […]
Category Archives: Development
What is an SSL certificate, and why do you need one?
When browsing the web, you’ve probably noticed a small lock indication in the URL navigation bar of your browser. This indicates that a website has an SSL certificate. When your business builds a website, it is very important that you have an SSL certificate. Here’s how SSL certification works and why it’s so important: What […]
Website characteristics that could lead your business to success
Websites today fulfill many more functions than they did when websites first started being used for content marketing. It’s no longer enough to just dump content on your website. To be helpful, you must create presentations that your clients can trust. Include your contact information and clear CTAs (calls to action), as well as consumer […]
The Pros & Cons of Outsourced Marketing vs In-House Marketing
Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your company’s image and brand, but your traffic and sales. Today we are going to […]
Five Things You Must Know About Your Customers
The more you know about your target consumers, the more you understand them, and the better you can serve them.Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate the necessary information, and a meaningful profile that tells you who your ideal customers are. […]
The Marketing Research Process
Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer’s needs and keep you informed about what your competitors are doing in your industry. Below, are five steps to follow during your Marketing Research Process: 1. Establish your research […]
Is Your Website Attracting Your Desired Audience?
The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to the correct one (your target audience). Let’s say your […]
Discover Why Your Potential Customers Are Leaving Your Site
You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your site. So, why is it that a large number of your visitors are not converting into […]
How to Generate Sales Through Online Marketing
In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted users. In this digital world, online marketing is the only technique that takes care […]
Why is Your Website Losing Traffic and Sales?
This question contains one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in the top results of the lead search engine. Without visual elements such as […]