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5 Key Steps to an Outstanding Website Design for Small Businesses

Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for themselves. 

Want to build out an amazing website for your small business? With a modern, sleek website, you can boost conversions and your business.

Use these five web design principles for your new website. With these tips, you can create a site that looks great and connects with your customers. Step up your site with these five design tips. 

1. Infuse Your Brand

Why should consumers choose your business over someone else’s? How does your brand stand apart from the rest?

Before using the rest of these web design principles, keep these two questions in mind. Otherwise, your website could look like everyone else’s. In order to stand out and make an impact, you’ll want to infuse your brand across your website. 

Add your company’s brand guidelines alongside your web design guidelines. You’ll want to maintain consistent branding across your entire site. Otherwise, visitors might think they’ve moved to a different site as they explore your pages.

Use your brand colors, imagery, and text styles as you start designing your site.

Don’t forget to utilize your brand voice, tone, and personality, too!

Adding your brand across your site will help boost brand awareness and recognition. 

2. Add White Space

Don’t try to squeeze too much onto a single page. Instead, let your content breathe!

Adding white space across your site will give the visitor’s eyes a break. White space is essential for a good user experience. Otherwise, you’ll scare off visitors.

The ones that stay might have a difficult time finding what they’re looking for on your site.

By using white space, you can guide visitors down your form!

3. Make Sure You’re Mobile

Mobile-optimization is essential for a good website. Prioritize web design principles for mobile optimization as you create your new site.

For example, you’ll want to make sure your mobile pages load quickly. Slow-loading pages can frustrate users. You can use Google’s Mobile-Friendly Test to make sure your site follows mobile optimization principles.

4. Engage With Videos

Want to boost your business? Using videos on your pages could increase conversions by 80%! Videos can keep people on your landing pages longer.

If you don’t want to use videos, make sure to use high-quality, eye-catching imagery on your pages.

5. Add Eye-Catching CTAs

Visitors can’t convert on your pages if you don’t have an eye-catching call-to-action (CTA) button. Make sure the button contrasts with the page background. The text should stand out from the button color, too. Test your buttons on mobile devices as well!

Small Business Websites

Ready for a small business website that stands out from the rest? Use these five web design principles for a site that engages customers!

Eager to see your new site? Contact us today to get started.

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