Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for themselves.
Want to build out an amazing website for your small business? With a modern, sleek website, you can boost conversions and your business.
Use these five web design principles for your new website. With these tips, you can create a site that looks great and connects with your customers. Step up your site with these five design tips.
1. Infuse Your Brand
Why should consumers choose your business over someone else’s? How does your brand stand apart from the rest?
Before using the rest of these web design principles, keep these two questions in mind. Otherwise, your website could look like everyone else’s. In order to stand out and make an impact, you’ll want to infuse your brand across your website.
Add your company’s brand guidelines alongside your web design guidelines. You’ll want to maintain consistent branding across your entire site. Otherwise, visitors might think they’ve moved to a different site as they explore your pages.
Use your brand colors, imagery, and text styles as you start designing your site.
Don’t forget to utilize your brand voice, tone, and personality, too!
Adding your brand across your site will help boost brand awareness and recognition.
2. Add White Space
Don’t try to squeeze too much onto a single page. Instead, let your content breathe!
Adding white space across your site will give the visitor’s eyes a break. White space is essential for a good user experience. Otherwise, you’ll scare off visitors.
The ones that stay might have a difficult time finding what they’re looking for on your site.
By using white space, you can guide visitors down your form!
3. Make Sure You’re Mobile
Mobile-optimization is essential for a good website. Prioritize web design principles for mobile optimization as you create your new site.
For example, you’ll want to make sure your mobile pages load quickly. Slow-loading pages can frustrate users. You can use Google’s Mobile-Friendly Test to make sure your site follows mobile optimization principles.
4. Engage With Videos
Want to boost your business? Using videos on your pages could increase conversions by 80%! Videos can keep people on your landing pages longer.
If you don’t want to use videos, make sure to use high-quality, eye-catching imagery on your pages.
5. Add Eye-Catching CTAs
Visitors can’t convert on your pages if you don’t have an eye-catching call-to-action (CTA) button. Make sure the button contrasts with the page background. The text should stand out from the button color, too. Test your buttons on mobile devices as well!
Small Business Websites
Ready for a small business website that stands out from the rest? Use these five web design principles for a site that engages customers!
Eager to see your new site? Contact us today to get started.
What Characteristics Do Buyers Look for When Purchasing a Product Online?
posted on Aug 02, 2018 under Marketing
How to Create a Marketing Campaign
posted on Jul 29, 2020 under Branding
Website characteristics that could lead your business to success
posted on Jan 06, 2020 under Design
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- November 2018
- September 2018
- August 2018
- July 2018
- May 2018
- March 2018
- February 2018
- January 2018
- December 2017