The design of your website can be thought of as your storefront. It represents who you are as a business and shows customers what you are all about. In fact, it may be even more important than a physical storefront as research from Standford’s Web Credibility Study reveals 75 percent of consumers judge a business’s […]
Category Archives: Development
All About Alt Text and Why You Should Care
In the United States alone, 26% of adults have a disability. Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing image descriptions on websites. Because our smartphones and computers are a major part of our daily routine, creating […]
Getting Friendly: 5 Reasons to Build a Mobile-Friendly Website
Over 50 percent of all web traffic is conducted on mobile phones. With the increase in mobile phones, ensuring your website is responsive on mobile devices is key. Phone compatibility is increasingly important with the large jump in consumer reliance on phones. Here is why you need a mobile-friendly website: 1. Enhanced Visibility Visibility is […]
How to Drastically Reduce Your Website’s Exit Rate
It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get aren’t doing much for your bottom line. A couple of things to look at […]
The Phenomenal Benefits of Professional Web Development for Your Site
There are more than a billion websites out there and you may have noticed a trend in recent years that many of those websites are starting to look the same. It’s left many wondering how to stand out in the crowd. Often the answer is to invest in high quality and professional web development for […]
What is UX Design and Why Is It So Important?
Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later. While a pretty website is nice, it won’t help your online business grow without good UX. […]
5 Online Marketing Strategies You Should Try Today
For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make sure you’re spending your money in the smartest possible way. That means focusing on online […]
The Most Common Types of Websites Explained: A Simple Guide
In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because we’re going to cover the most common website […]
Your SEO strategy needs to incorporate voice search optimization
If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone. The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25% of people are more likely to use voice search than to type out their search! Not only […]
Why choosing the right Web Host matters
When putting together a new website for your business, you’ll need to decide on a web host. Many people are unsure of how web hosts work and why they’re important. It may seem like all web hosts are created equal, but some offer advantages over their competition. Here’s what you need to know about choosing […]