As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your industry. However, with some savvy SEO strategies, you can boost your rankings and compete with […]
Category Archives: SEO
The Pros & Cons of Outsourced Marketing vs In-House Marketing
Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your company’s image and brand, but your traffic and sales. Today we are going to […]
Five Best Ways to Optimize Your Website
During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a high-quality website that ranks highly in search engine results2. An easy to use site […]
Is Your Website Attracting Your Desired Audience?
The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to the correct one (your target audience). Let’s say your […]
The Importance of SEO Optimized Content
The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for search engine indexing software, which allows the finding, scanning, and indexing of […]
A Bit About Search Engine Optimization
SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO. Several factors play an important role in web positioning, some of them are optimization […]
What is SEO?
SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces transaction’s time for both the buyers and the producers (companies offering a product or service) which translates into […]
Why a Marketing Plan is Important
Marketing is a fundamental part of the growth of a business. And every business owner dreams of seeing his/her company grow. Dreams are just dreams, but goals are dreams with a plan and a deadline. And because we want you and your business to succeed, we have listed the following goals you should accomplish as […]