The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for search engine indexing software, which allows the finding, scanning, and indexing of your site. An optimized SEO brings short and long-term benefits for your website. Online visibility is considered a short-term benefit that is acquired after you focus on keyword optimization, site structure, content description, customer reviews and social media integration among other aspects. Constant online visibility allows you to obtain an excellent SEO ranking, this meaning that clients can easily find your product/service. Additionally, it makes your brand more visible this way enabling brand positioning.
How do you optimize your company’s site for search engines?
Perhaps the most critical aspect of SEO is how you can take advantage of it to help drive more relevant traffic, leads, and sales for your business. The first step in SEO optimization is to decide what you’re optimizing for, this means identifying the “keywords,” terms people are searching for, and you want your website to rank them in search engines like Google, considered one of the top global search engines. The following are some key factors to consider when deciding the terms, “keywords” you want to rank on your site:
Search Volume – The first aspect to consider is how many people are searching for a specific keyword. The more users there are searching for a keyword, the bigger the potential audience you can reach. On the contrary, if no users are searching for a keyword, there is no audience available to find your content through search.
Relevance – Even if a keyword is frequently searched for, that does not necessarily mean that it is relevant to your potential customers. Keyword relevance, or the connection between content on a site and the customer’s search query, is a significant ranking signal.
Competition – Competition for premium positioning in the SEO results pages can be intense, and Keywords with higher search volume can drive significant amounts of traffic.
Why should you care about your content’s Search Engine Optimization?
A vast amount of specific, high-intent traffic conducts billions of searches online every single day. Many users search for particular services and products with the intent to pay for them. These searches are known for having commercial intent, meaning they are naturally indicating they want to buy something you offer.
A search query like “I want to buy a cell phone” shows clear commercial intention. People are searching for all sorts of things directly related to your product or service. On the other hand, potential customers are also searching for all kinds of things that are vaguely associated with your business. These customers represent even more opportunities to connect with them and help answer their questions, solve their problems, and as a consequence gain their trust. The question is, are you more likely to get your gadget from a trusted source who offers excellent information every time you turn to Google for help with a problem or someone you’ve never heard of?
Understanding the importance of SEO on your business is critical in reaching overall business goals. Contact us today to get in touch with someone from our team and find out how we can help your business get the right SEO optimization.