As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your industry.
However, with some savvy SEO strategies, you can boost your rankings and compete with larger businesses – here’s how to do it:
Look for your competitors’ weaknesses
No matter how big your competitors are, chances are they have at least one weakness in their digital marketing strategy. Use keyword search tools to find long-tail keywords with potential that your competitors aren’t using. Taking advantage of these is an easy way to drive more traffic to your site.
Use schema markup for your best content
Schema markup is a complex form of data that you can add to your content to increase your page ranking. It essentially creates a stronger description for your page that search engines value.
You should already be creating great blog posts, photos, and videos to market your business. Using schema markup could increase their chances of landing at the top of the rankings. Using schema markup can be challenging, so it may be worth it to invest in the help of an SEO professional.
Invest in a fast site
We’ve all experienced the frustration of trying to visit a website, only to find out that it loads incredibly slowly. Not only is this frustrating for your readers, it can also have a negative effect on your SEO ranking.
When choosing a host for your site, make sure they’ll offer you fast service. It can be worth spending extra money on faster hosting, as this will likely increase your conversion and make for a better experience on your site overall.
Navigating digital advertising as a small business can be challenging, but using these tricks can help you get ahead. Invest in a digital marketing agency that can help you manage your SEO with minimal effort.
DG Studio is a comprehensive digital agency that offers custom websites, SEO, Paid Ad Management, Email Marketing, and more. Contact us today to learn more about our services.
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