There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that if you omit one, the entire web design will suffer. Solid website layout A solid […]
Author Archives: DG Studio
Five Best Ways to Optimize Your Website
During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a high-quality website that ranks highly in search engine results2. An easy to use site […]
The Secrets of Brand Development
A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul and the purpose of your company? An established business identity comes as a result of a strong brand’s […]
Finding Your Brand’s Essence
Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall, it’s what your brand stands for and its personality. It is the first thing a person might say to describe it. “The Brand Essence is a two to three-word phrase capturing the ‘heart and […]
The Art of Brand Positioning
The look and feel that gives a style and tone to your business is just one aspect that helps you establish your brand identity and remain recognizable to your target market. The process of positioning your brand is defined as the creation of a unique impression in the mind of your customers. Other names for […]
Five Reasons Why It May Be Time to Rebrand Your Business
The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth; however, if done right a rebrand can create a new personality, establish your brand within a different market, and […]
Five Things You Must Know About Your Customers
The more you know about your target consumers, the more you understand them, and the better you can serve them.Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate the necessary information, and a meaningful profile that tells you who your ideal customers are. […]
The Marketing Research Process
Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer’s needs and keep you informed about what your competitors are doing in your industry. Below, are five steps to follow during your Marketing Research Process: 1. Establish your research […]
Identifying Your Current Audience Vs. Your Target Audience
Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients and generate business. Likewise, it is also helpful to identify and study […]
Is Your Website Attracting Your Desired Audience?
The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to the correct one (your target audience). Let’s say your […]