When putting together a new website for your business, you’ll need to decide on a web host.  Many people are unsure of how web hosts work and why they’re important. It may seem like all web hosts are created equal, but some offer

Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for

Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and

Are you a new business owner looking to grow your business and attract new customers? Then you need a specialized marketing firm that knows the ins and outs of marketing and promoting a business. There are hundreds of marketing firms and agencies

In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website

You might be asking yourself, what is a “User Journey” in relation to a website. The idea of going on a ‘journey’ probably sounds a little daunting.  The “journey” we are talking about in web design is the path which a user

Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to

When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under,

LinkedIn is used by an exceptionally large number of businesses, which means that companies that sell products that are primarily sold to other business owners are more likely to get a lot of customers through the site. In addition, it’s

Did you know that 59 percent of consumers will look at content if it’s aesthetically pleasing and well-designed? It’s important for businesses to have websites that are user-friendly and will retain the audience’s attention.  But

Link building is an essential part of SEO since it improves your site’s ranking in search engines. Google uses link building (backlinks) as one of the signals in ranking algorithms. Typically the more quality links your site has, the higher

Brand storytelling is one of the wisest moves you can make in a digital marketing campaign as it attracts new customers and increases the credibility of your brand. Developing stories about your brand not only helps you create a persona for your

There are many different ways to create conversions and clicks from your paid search ads. However, it would be best if you strived to make your advertisements as relevant as possible to your consumers. Having well-written copy and great discounts

When browsing the web, you’ve probably noticed a small lock indication in the URL navigation bar of your browser. This indicates that a website has an SSL certificate.  When your business builds a website, it is very important that you

Websites today fulfill many more functions than they did when websites first started being used for content marketing. It’s no longer enough to just dump content on your website.  To be helpful, you must create presentations that your clients

Content marketing should be an important part of your overall digital marketing strategy. Content marketing is a great way to establish yourself as a leader in your field and provide value for your potential customers. One of the most popular types

Local SEO is a marketing technique that focuses on optimizing websites and online directory listings to improve their ranking on local search results. The aim is to make sure that when people search for terms like “doctors near me” or “lawyers

If you plan to join the online marketing bandwagon, blogging is a vital part of your business for digital success. Quite a few people think that blogging is “dead” due to all the hype around video content with the advent of digital platforms

As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your

Paid advertisements are everywhere, we practically live and breathe ads in our daily lives. The average person sees them every day and responds differently to each: Most we ignore. Some we chuckle at. A few make us think. Some bring out our fears.

Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your

There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that

During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a

A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul

Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall, it’s what your brand stands for and its personality. It is the first thing a person might say to describe

The look and feel that gives a style and tone to your business is just one aspect that helps you establish your brand identity and remain recognizable to your target market. The process of positioning your brand is defined as the creation of a

The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth;

The more you know about your target consumers, the more you understand them, and the better you can serve them.Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate

Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer’s needs and keep you informed about what your competitors are doing in your

Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients

The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to

The most valuable assets that customers treasure nowadays are saving money and time. Therefore, it is not rare to find that many shoppers have a natural tendency to do most of their buying online, it is highly convenient, and simplifies their lives.

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your

In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted

Online advertising is a very efficient method for reaching the most significant number of people while investing in a small number of resources; furthermore, it helps you get potential clients to know your business and become interested in it at the

Your brand identity is not just about the aesthetic design of your logo, web design, and packaging, etc.  It is also about the way you do business; this may include your product’s qualities and attributes, customer service, and overall the

This question contains one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in

The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for

Identifying and then communicating the benefits that your business offers to your target market should be the purpose of your marketing strategy. The first step is to do an honest SWOT analysis, observing your strengths, weaknesses, opportunities,

SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO.

SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces

Venture Capitalist Mark Suster advises start-up companies, “If you don’t define your personal brand, the market will.” “I have long advised startup companies that if you don’t control your message, somebody else will, and your potential

There is an important element that your brand must have in order to create a visual language: an aesthetic logo design that communicates clearly with the target audience and gives it a memorable experience.  Convey meaning and give

It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however,

What is SEO? Search Engine Optimization (SEO) is essentially online marketing. The significance of obtaining and executing the proper procedures when developing an SEO campaign will make or break your websites’ reputation. There are numerous

We can manage the whole process from registering a domain name, designing the site to helping your customers find you through search engines such as google as well as raising your profile with social media. We listen carefully to your requirements.

Why choose DG Studio? I presume the reason you clicked on this blog post was because you are considering a website upgrade for your company; or maybe, you don’t have a website at all! Well not to be biased or anything, but I will explain why DG

Marketing is a fundamental part of the growth of a business. And every business owner dreams of seeing his/her company grow. Dreams are just dreams, but goals are dreams with a plan and a deadline. And because we want you and your business to