DG Studio

The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. 

Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without

There’s nothing wrong with a little healthy competition. Beating your competitors in business will help you grab a larger slice of the pie, but having competitors can also push you to achieve and do more with your brand. If you really want to

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine

You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling.  That’s why you’ve come here. You’re wondering how to build brand awareness.

Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding

There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that

A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul

Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall, it’s what your brand stands for and its personality. It is the first thing a person might say to describe

The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth;

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your

Online advertising is a very efficient method for reaching the most significant number of people while investing in a small number of resources; furthermore, it helps you get potential clients to know your business and become interested in it at the

Your brand identity is not just about the aesthetic design of your logo, web design, and packaging, etc.  It is also about the way you do business; this may include your product’s qualities and attributes, customer service, and overall the

Venture Capitalist Mark Suster advises start-up companies, “If you don’t define your personal brand, the market will.” “I have long advised startup companies that if you don’t control your message, somebody else will, and your potential

There is an important element that your brand must have in order to create a visual language: an aesthetic logo design that communicates clearly with the target audience and gives it a memorable experience.  Convey meaning and give

It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however,

We can manage the whole process from registering a domain name, designing the site to helping your customers find you through search engines such as google as well as raising your profile with social media. We listen carefully to your requirements.

Why choose DG Studio? I presume the reason you clicked on this blog post was because you are considering a website upgrade for your company; or maybe, you don’t have a website at all! Well not to be biased or anything, but I will explain why DG

It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because

You might be asking yourself, what is a “User Journey” in relation to a website. The idea of going on a ‘journey’ probably sounds a little daunting.  The “journey” we are talking about in web design is the path which a user

During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a

It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however,

The design of your website can be thought of as your storefront. It represents who you are as a business and shows customers what you are all about. In fact, it may be even more important than a physical storefront as research from Standford’s

In the United States alone, 26% of adults have a disability.  Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing

Over 50 percent of all web traffic is conducted on mobile phones. With the increase in mobile phones, ensuring your website is responsive on mobile devices is key. Phone compatibility is increasingly important with the large jump in consumer

It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get

There are more than a billion websites out there and you may have noticed a trend in recent years that many of those websites are starting to look the same. It’s left many wondering how to stand out in the crowd. Often the answer is to invest in

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because

If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone.  The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25%

When putting together a new website for your business, you’ll need to decide on a web host.  Many people are unsure of how web hosts work and why they’re important. It may seem like all web hosts are created equal, but some offer

Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for

When browsing the web, you’ve probably noticed a small lock indication in the URL navigation bar of your browser. This indicates that a website has an SSL certificate.  When your business builds a website, it is very important that you

Websites today fulfill many more functions than they did when websites first started being used for content marketing. It’s no longer enough to just dump content on your website.  To be helpful, you must create presentations that your clients

Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your

The look and feel that gives a style and tone to your business is just one aspect that helps you establish your brand identity and remain recognizable to your target market. The process of positioning your brand is defined as the creation of a

The more you know about your target consumers, the more you understand them, and the better you can serve them.Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate

Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer’s needs and keep you informed about what your competitors are doing in your

Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients

The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your

In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted

This question contains one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in

The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for

Identifying and then communicating the benefits that your business offers to your target market should be the purpose of your marketing strategy. The first step is to do an honest SWOT analysis, observing your strengths, weaknesses, opportunities,

SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO.

SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces

What is SEO? Search Engine Optimization (SEO) is essentially online marketing. The significance of obtaining and executing the proper procedures when developing an SEO campaign will make or break your websites’ reputation. There are numerous

Marketing is a fundamental part of the growth of a business. And every business owner dreams of seeing his/her company grow. Dreams are just dreams, but goals are dreams with a plan and a deadline. And because we want you and your business to

Pay-per-click advertising or PPC is a marketing model that allows businesses to place ads on a variety of platforms and pay for placement and interactions (customer clicks).  Businesses primarily use these methods to drive targeted marketing

Despite being on the first page of the Google search results, the sixth website only has a 4.7% click-through rate. Ideally, if you want your site traffic to increase, your website needs to make one of the top three results. Maybe you’ve tried

If you’re not following SEO best practices on your website, then you’re missing a trick. SEO is a powerful marketing tool that can help to boost your brand, your customer base, and your revenue. If you’ve more or less ignored SEO

So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t

In 2020, studies show that there are over four billion Internet users across the world. If you’re a business owner or marketer, it’s crucial to connect with these people in the most effective way possible. With Search Engine

The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. 

As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world.  Studies

Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without

In the United States alone, 26% of adults have a disability.  Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing

Over 50 percent of all web traffic is conducted on mobile phones. With the increase in mobile phones, ensuring your website is responsive on mobile devices is key. Phone compatibility is increasingly important with the large jump in consumer

Great SEO digs deeper than good content, well-placed ads, and keyword optimization. It’s key to look into each aspect of your content from the back-end as well as the user experience end.  One example of a deeper tactic in SEO is the

It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

A study found that Pay Per Click ads brought around 50% more leads compared to organic traffic. It goes to show the effectiveness of PPC, which has driven many businesses to use this marketing strategy. However, if you are unfamiliar with how PPC

When it comes to SEO trends, you have to be aware of mobile SEO.  Since more and more people are searching for websites on their mobile devices, it’s important that you have your website set up for mobile. That means having the right

Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine

As a small business, digital marketing can be frustrating at times. It can be hard to get your website and social media profiles in front of potential customers when larger companies in your industry entirely dominate search engine results. 

You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling.  That’s why you’ve come here. You’re wondering how to build brand awareness.

Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know

In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because

Digital marketing continues to grow and with more businesses investing advertising dollars into Pay Per Click (PPC) advertising. As such, there is an increased need for PPC strategies. Without a PPC plan businesses can be throwing their money away.

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding

If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone.  The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25%

Are you looking for an affordable and simple technique to advertise your company online? If so, you should consider Pay Per Click (PPC) advertising.  Promoting your company online is easy when you utilize PPC. You are paying for prime placement

Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for

Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and

Are you a new business owner looking to grow your business and attract new customers? Then you need a specialized marketing firm that knows the ins and outs of marketing and promoting a business. There are hundreds of marketing firms and agencies

In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website

You might be asking yourself, what is a “User Journey” in relation to a website. The idea of going on a ‘journey’ probably sounds a little daunting.  The “journey” we are talking about in web design is the path which a user

Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to

When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under,

LinkedIn is used by an exceptionally large number of businesses, which means that companies that sell products that are primarily sold to other business owners are more likely to get a lot of customers through the site. In addition, it’s

Did you know that 59 percent of consumers will look at content if it’s aesthetically pleasing and well-designed? It’s important for businesses to have websites that are user-friendly and will retain the audience’s attention.  But

Image Credit: Tecmark Link building is an essential part of SEO since it improves your site’s ranking in search engines. Google uses link building (backlinks) as one of the signals in ranking algorithms. Typically the more quality links your

Brand storytelling is one of the wisest moves you can make in a digital marketing campaign as it attracts new customers and increases the credibility of your brand. Developing stories about your brand not only helps you create a persona for your

There are many different ways to create conversions and clicks from your paid search ads. However, it would be best if you strived to make your advertisements as relevant as possible to your consumers. Having well-written copy and great discounts

Content marketing should be an important part of your overall digital marketing strategy. Content marketing is a great way to establish yourself as a leader in your field and provide value for your potential customers. One of the most popular types

Local SEO is a marketing technique that focuses on optimizing websites and online directory listings to improve their ranking on local search results. The aim is to make sure that when people search for terms like “doctors near me” or “lawyers

If you plan to join the online marketing bandwagon, blogging is a vital part of your business for digital success. Quite a few people think that blogging is “dead” due to all the hype around video content with the advent of digital platforms

As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your

Paid advertisements are everywhere, we practically live and breathe ads in our daily lives. The average person sees them every day and responds differently to each: Most we ignore. Some we chuckle at. A few make us think. Some bring out our fears.

The most valuable assets that customers treasure nowadays are saving money and time. Therefore, it is not rare to find that many shoppers have a natural tendency to do most of their buying online, it is highly convenient, and simplifies their lives.

In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted