DG Studio

With over 1.97 billion websites, it seems like the number of good domain names is shrinking. However, if you know how to pick a domain name, you won’t have to worry. When defining your brand, consider how you can generate domain names that

Your business is never too small to start building your brand. If you are looking to survive the online market, build loyalty and grow your revenue, then you cannot ignore branding. Actually, businesses with a consistent brand representation have

People need to see and interact with your brand 5-7 times before they remember it. It takes even more interactions before they buy from you and become loyal customers. In order to recognize your brand, customers need to see an eye-catching logo,

Are you a small business owner? If so, then you understand the importance of branding. And yet you might not realize how crucial it is to choose the right brand colors for your company. Making the most of your brand color palette can help take

If you own one of the 4.3 million new businesses that started up in the last year or so you need to focus on growing your operation. The only way you can expand is through a focused marketing campaign to build your brand. You might need to

People will make their first decision about your product within 7 seconds. Making a good first impression is incredibly important, but that impression also needs to be maintained. Your brand identity is what helps you show people what your

Looking to get your brand ahead of the competition in 2022? Part of standing out from the crowd of businesses looking to reach customers is having a solid marketing strategy. But with so many images oversaturating the market, it can be difficult to

Do you know what your company’s brand voice is? What are the first few things that pop into people’s minds when they think of your company or your brand?  If you aren’t sure what your brand voice and tone is, then you need to

Nearly 60% of consumers prefer shopping from brands they recognize. Without a strong brand strategy, you might not appear in front of your target audience. Your brand might not stand out from competing businesses, either. Don’t let that happen!

Companies enlist digital advertising agencies to amplify or create their online presence. In recent years we have seen a huge transformation in the digital sector. This makes it vital that all businesses work to garner a robust online

Almost all businesses in the United States are small businesses, and they employ about half of the working population. With the majority of workers employed by fewer than .01% of businesses, the average small business is at a huge

There are over 125 million registered businesses worldwide today. That is not even counting smaller resale “brands” like those on eBay and Amazon.  That’s a lot of competition. The importance of branding is relevant today due

Did you know that the email conversion rate is 40x more than Facebook and Twitter? Email marketing is one of the most effective channels to reach your target audience. With people checking their phones 150+ times a day, you need to take

Did you know that 82% of businesses fail due to a lack of cash flow? That is a terrifying statistic for someone attempting to invent their brand. But the thing to do here is to understand why there is a lack of money going into these businesses. You

If you’re like most Americans, you can visualize the logos of the world’s most valuable brands at a glance. These powerful companies put millions into their branding and audience outreach, and it’s safe to say that it pays off in spades. When

Your brand is one of the most important aspects of your business. Without brand awareness, how are people going to know what your business is all about? There are ways that you can use branding services to help improve your brand awareness and

Branding is everything. The way your current and prospective customers view your company’s brand has an enormous impact on your bottom line. Company branding is essential, to say the least. Done the wrong way, it could ruin your business. Done

For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand

A website is one of the most important digital marketing tools your business has. It’s available 24 hours a day for potential customers, so you want to make sure they can access the information they want when they want it.  While

Content marketing is essential for any brand’s story. If you want to build brand awareness and trust over 75%, you need to invest in compelling content. Establishing a narrative provides consumers with consistent messaging and clarity. The

Brand consistency can increase revenue by a third. One way to ensure your brand description stays consistent is through a properly formatted tool. Consistent messaging is critical when communicating across platforms and media. Learn how to write the

So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t

The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. 

Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without

There’s nothing wrong with a little healthy competition. Beating your competitors in business will help you grab a larger slice of the pie, but having competitors can also push you to achieve and do more with your brand. If you really want to

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine

You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling.  That’s why you’ve come here. You’re wondering how to build brand awareness.

Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding

There are five main components that go into creating a great website: a solid website layout, the right color scheme, great images, compelling web fonts, and simple navigation. All of these five elements must complement one another. That means that

A brand’s development is a vital step in creating your brand’s identity. It’s a blueprint which consists of purpose, consistency and emotional impact. A well-developed brand makes it easier to answer questions such as, what is the soul

Finding your brand’s essence is a process of discovering what your business is all about, its nature, qualities, and attributes. Overall, it’s what your brand stands for and its personality. It is the first thing a person might say to describe

The look and feel that gives a style and tone to your business is just one aspect that helps you establish your brand identity and remain recognizable to your target market. The process of positioning your brand is defined as the creation of a

The objective of rebranding is to change the public’s perception of your brand without losing your essence. Rebranding can bring high costs due to website updates, logo refresh, imagery, promotional material, slogan, advertisements and so forth;

Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your

Online advertising is a very efficient method for reaching the most significant number of people while investing in a small number of resources; furthermore, it helps you get potential clients to know your business and become interested in it at the

Your brand identity is not just about the aesthetic design of your logo, web design, and packaging, etc.  It is also about the way you do business; this may include your product’s qualities and attributes, customer service, and overall the

Venture Capitalist Mark Suster advises start-up companies, “If you don’t define your personal brand, the market will.” “I have long advised startup companies that if you don’t control your message, somebody else will, and your potential

There is an important element that your brand must have in order to create a visual language: an aesthetic logo design that communicates clearly with the target audience and gives it a memorable experience.  Convey meaning and give

It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however,

We can manage the whole process from registering a domain name, designing the site to helping your customers find you through search engines such as google as well as raising your profile with social media. We listen carefully to your requirements.

Why choose DG Studio? I presume the reason you clicked on this blog post was because you are considering a website upgrade for your company; or maybe, you don’t have a website at all! Well not to be biased or anything, but I will explain why DG

Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use. Web users look for primary

Nearly 38% of people will leave a poorly designed website. Another 40% get annoyed with slow websites, too. If your site is old or outdated, you might want to consult a web design company. With their experience and expertise, you can

Did you know that 71% of small businesses have a website? Many companies see the importance of having an online presence. But possessing one isn’t enough since 38% of people will avoid poorly designed websites.

Looking to get your brand ahead of the competition in 2022? Part of standing out from the crowd of businesses looking to reach customers is having a solid marketing strategy. But with so many images oversaturating the market, it can be difficult to

Your website’s design has a 75% influence on your brand’s legitimacy and credibility. Meanwhile, 88% of consumers won’t return to a site after a bad user experience. An old, outdated website could break your business. Before you

Companies enlist digital advertising agencies to amplify or create their online presence. In recent years we have seen a huge transformation in the digital sector. This makes it vital that all businesses work to garner a robust online

When it comes to owning a successful website, there are a ton of things you can add or edit to keep it successful. At some point, however, all those tips and tricks become overwhelming. Where do you start? Where do you end? How do you know which is

Is your website getting lost in a sea of competition? We want to help you take your website to the next level with these ideas! Your website is the first impression many people will have of your company. Let’s make sure they are getting the

There are almost 2 billion websites live right now! Even though they may not all be perfect websites, they were all created by web designers and developers. Website design and development are completely foreign to people that don’t know much

A website is one of the most important digital marketing tools your business has. It’s available 24 hours a day for potential customers, so you want to make sure they can access the information they want when they want it.  While

When you started your business website you probably found one of those sleek templates on an easy-to-use platform to use as a base, right? This is common for new business owners. There’s nothing wrong with it per se, but is it the best option?

For any business to succeed, it needs to compete in the modern market. However, almost all business is done online now, and so it doesn’t matter what kind of business you have — you need a website. To get one, you need to know whether to

The design of your website can be thought of as your storefront. It represents who you are as a business and shows customers what you are all about. In fact, it may be even more important than a physical storefront as research from Standford’s

It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because

You might be asking yourself, what is a “User Journey” in relation to a website. The idea of going on a ‘journey’ probably sounds a little daunting.  The “journey” we are talking about in web design is the path which a user

Websites today fulfill many more functions than they did when websites first started being used for content marketing. It’s no longer enough to just dump content on your website.  To be helpful, you must create presentations that your clients

During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a

It seems as though every few months, a new technology device is out on the market. Whether it’s a new tablet, a new laptop, or larger phones, technology continues to innovate machinery forcing us, the public, to adjust. A few years ago, however,

Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use. Web users look for primary

Nearly 38% of people will leave a poorly designed website. Another 40% get annoyed with slow websites, too. If your site is old or outdated, you might want to consult a web design company. With their experience and expertise, you can

Did you know that 71% of small businesses have a website? Many companies see the importance of having an online presence. But possessing one isn’t enough since 38% of people will avoid poorly designed websites.

People understand that names have power. History tells us that whole branches of magic even circled around the notion of utilizing ‘true names’ to control people.  Poetry and verse have pondered the power of names, the scent of

A big part of running a successful business has to do with hiring the right people. No matter what industry you’re in, if you don’t fill your staff with the best candidates you can find, then you’re never going to keep up with the

Over 60% of small businesses have their own website, which makes sense because they are such an important business and marketing tool in today’s world. A website makes it easy for new and old customers to find your business and products,

There are over 1,773,600,800 websites online today, which explains why the market for website hosting services to manage them sits at $38+ billion. Renting a quality server from a hosting provider is essential for ensuring the quality and

Companies enlist digital advertising agencies to amplify or create their online presence. In recent years we have seen a huge transformation in the digital sector. This makes it vital that all businesses work to garner a robust online

Google’s announcement to remove support for third-party cookies in 2022 has been delayed for a year. Pew Research Center states that 81% of people believe data collection risks outweigh its benefits. This is in large part

Have you ever wondered how Google decides what to prioritize when it comes to websites? When you consider it undergoes 600 algorithm changes a year, it’s impossible to comprehend the intricacies. The team at Google breaks down one of their

When it comes to owning a successful website, there are a ton of things you can add or edit to keep it successful. At some point, however, all those tips and tricks become overwhelming. Where do you start? Where do you end? How do you know which is

Is your website getting lost in a sea of competition? We want to help you take your website to the next level with these ideas! Your website is the first impression many people will have of your company. Let’s make sure they are getting the

There are almost 2 billion websites live right now! Even though they may not all be perfect websites, they were all created by web designers and developers. Website design and development are completely foreign to people that don’t know much

In today’s world, part of owning a business is having a good website. Customers expect a good user experience, and if they find your site hard to navigate, they aren’t likely to come back.  You could have the best products, the

When you started your business website you probably found one of those sleek templates on an easy-to-use platform to use as a base, right? This is common for new business owners. There’s nothing wrong with it per se, but is it the best option?

So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t

For any business to succeed, it needs to compete in the modern market. However, almost all business is done online now, and so it doesn’t matter what kind of business you have — you need a website. To get one, you need to know whether to

The design of your website can be thought of as your storefront. It represents who you are as a business and shows customers what you are all about. In fact, it may be even more important than a physical storefront as research from Standford’s

In the United States alone, 26% of adults have a disability.  Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing

Over 50 percent of all web traffic is conducted on mobile phones. With the increase in mobile phones, ensuring your website is responsive on mobile devices is key. Phone compatibility is increasingly important with the large jump in consumer

It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get

There are more than a billion websites out there and you may have noticed a trend in recent years that many of those websites are starting to look the same. It’s left many wondering how to stand out in the crowd. Often the answer is to invest in

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because

If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone.  The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25%

When putting together a new website for your business, you’ll need to decide on a web host.  Many people are unsure of how web hosts work and why they’re important. It may seem like all web hosts are created equal, but some offer

Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for

When browsing the web, you’ve probably noticed a small lock indication in the URL navigation bar of your browser. This indicates that a website has an SSL certificate.  When your business builds a website, it is very important that you

Websites today fulfill many more functions than they did when websites first started being used for content marketing. It’s no longer enough to just dump content on your website.  To be helpful, you must create presentations that your clients

Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your

The more you know about your target consumers, the more you understand them, and the better you can serve them.Basic data such as age, gender, occupation, family status, and location can be processed, interpreted and organized to help you generate

Marketing research is crucial since it guides you to make better decisions for your business. This research can help you to gather information about your customer’s needs and keep you informed about what your competitors are doing in your

The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to

You have created what you consider a great website with all the best details in mind: a captivating copy, perfected product images, and overall a professional web design. And thanks to your marketing strategies, you’re getting traffic to your

In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted

This question contains one of the most common concerns. You may have an optimized product page on your entire site, but for some reason, people just aren’t visiting as regularly. After all, the end-goal for optimizing product pages is to appear in

The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for

Identifying and then communicating the benefits that your business offers to your target market should be the purpose of your marketing strategy. The first step is to do an honest SWOT analysis, observing your strengths, weaknesses, opportunities,

SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO.

SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces

What is SEO? Search Engine Optimization (SEO) is essentially online marketing. The significance of obtaining and executing the proper procedures when developing an SEO campaign will make or break your websites’ reputation. There are numerous

Marketing is a fundamental part of the growth of a business. And every business owner dreams of seeing his/her company grow. Dreams are just dreams, but goals are dreams with a plan and a deadline. And because we want you and your business to

Small business SEO is no easy feat. It might be more challenging because you’ve got to focus on what you’re doing and the goals you want to achieve. 75% of website visitors don’t make it past the first page of your website, making

Want more conversions and consumer engagement? Then drip marketing is the solution you need. This marketing strategy can effectively boost your sales and get more customers. It’s a great way to nurture leads and keep your business top-of-mind.

Have you heard about the magic of Internet marketing? It might seem like something out of a fairy tale, but it’s 100 percent true. By harnessing the power of the Web, you can increase your business’s search engine rankings, build your brand’s

Over 65% of people will click on ads when they’re interested in making a purchase. That serves as the perfect opportunity for you to set up an ad campaign. While there are different types of advertising, PPC remains one of the best. However,

Do you dream of having your website on the first page of Google’s search results? Just think of the traffic that would come in if your links appear in the number one spot on Google’s search results page. So, how do you get to the first page of

Want to know if you’re getting closer to a top spot in search results? Then you’ll need to be able to analyze your SEO. SEO analytics are important in measuring whether your SEO strategy is successful. Knowing how your keywords are

Ad campaigns are the backbone of digital marketing. A successful campaign will market your business and products to potential customers and bring them to your proverbial doorstep.  PPC marketing is an excellent way to get your business seen. By

The web design industry is set to reach a value of $2.7 billion by 2026. Some say the estimate falls very short, though, as the services are becoming essential for almost any business in the world. Why would a business need to hire a web designer or

Did you know that Google receives an average of 3.5 million searches every day? Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed? The answer,

Google reports that people who invest in Pay Per Click (PPC) advertising gain two dollars for every one dollar spent on average. This is great, but did you know you can increase your Return on Investment (ROI) by following a few of these PPC

If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by

Building an inbound marketing strategy might seem daunting, especially if you don’t have a good grasp of the basics. However, it can be one of the most useful tools to attract organic traffic when growing a business. By creating content that

Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into

As a business owner, getting in front of your target audience is critical to your success. That’s why when it comes to marketing, those who do it right will always come out on top. The reason being marketing gives your brand a voice to connect

People understand that names have power. History tells us that whole branches of magic even circled around the notion of utilizing ‘true names’ to control people.  Poetry and verse have pondered the power of names, the scent of

There are all sorts of marketing techniques out there, in this article we are comparing digital marketing and content marketing. While each marketing area has similarities, there are several differences between the two that are important to know.

People will make their first decision about your product within 7 seconds. Making a good first impression is incredibly important, but that impression also needs to be maintained. Your brand identity is what helps you show people what your

As marketers, we have always been pushed by a curiosity about how others are consuming our content. Google Analytics is one such tool to feed this curiosity.  As a service offered by Google, the tool tracks web traffic, giving marketers,

Looking to get your brand ahead of the competition in 2022? Part of standing out from the crowd of businesses looking to reach customers is having a solid marketing strategy. But with so many images oversaturating the market, it can be difficult to

Did you know the average conversion rate online is only 2%, but that many retailers have managed to improve their number as high as 5-6%? What would your business look like if you could triple your sales this year? If conversion rate

Competitor analysis has long been at the forefront of marketing. But in the world of online business, that’s now taken on a whole new meaning.  Online competitor analysis is all about using advanced software and tools to proactively

The importance of content marketing for your business growth should never be overlooked. The different types of content marketing can be used for a wide variety of purposes.  For example, you can use your content to connect with consumers on a more

Nearly 60% of consumers prefer shopping from brands they recognize. Without a strong brand strategy, you might not appear in front of your target audience. Your brand might not stand out from competing businesses, either. Don’t let that happen!

Did you know that Google processes 3.5 billion searches per day? People search for anything from “what’s the best marketing agency” to “how long does it take SEO to work” to “what’s a good conversion rate” and are looking for the

Companies enlist digital advertising agencies to amplify or create their online presence. In recent years we have seen a huge transformation in the digital sector. This makes it vital that all businesses work to garner a robust online

Almost all businesses in the United States are small businesses, and they employ about half of the working population. With the majority of workers employed by fewer than .01% of businesses, the average small business is at a huge

Are you struggling to reach your target audience online? Consider using pay-per-click (PPC) advertising. With a PPC advertising strategy, you can expand your reach and boost business. In fact, traffic brought through PPC yields 50% more

Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but

There are over 125 million registered businesses worldwide today. That is not even counting smaller resale “brands” like those on eBay and Amazon.  That’s a lot of competition. The importance of branding is relevant today due

When it comes to Facebook PPC, there is a ton of misinformation out there that is going to keep you stuck producing poor results. What is the best campaign objective? What funnel should you use? Should you be building a branded campaign? Luckily,

Did you know that the email conversion rate is 40x more than Facebook and Twitter? Email marketing is one of the most effective channels to reach your target audience. With people checking their phones 150+ times a day, you need to take

At this point, it’s clear that SEO is a good investment. Making yourself visible online, especially in Google results, is a necessity in today’s business world.  That said, the investment is only worth it if it works. SEO results do

Have you ever wondered how Google decides what to prioritize when it comes to websites? When you consider it undergoes 600 algorithm changes a year, it’s impossible to comprehend the intricacies. The team at Google breaks down one of their

Did you know that 82% of businesses fail due to a lack of cash flow? That is a terrifying statistic for someone attempting to invent their brand. But the thing to do here is to understand why there is a lack of money going into these businesses. You

When it comes to digital marketing, SEO and SEM are two terms that dominate the entire space. They’re relatively easy to understand, but they can get really complicated really quickly. The other thing — what’s the difference between

When it comes to owning a successful website, there are a ton of things you can add or edit to keep it successful. At some point, however, all those tips and tricks become overwhelming. Where do you start? Where do you end? How do you know which is

In today’s digital world, it’s important to keep a tab on ever-evolving online marketing trends. That’s because business owners today don’t just sell products. They communicate with their customers and tell stories

If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact,

The first result in Google’s search results has an average clickthrough rate of 31.7 percent. In other words, nearly a third of the people who search for something in Google click on the first result. Effective search engine optimization (SEO)

Your brand is one of the most important aspects of your business. Without brand awareness, how are people going to know what your business is all about? There are ways that you can use branding services to help improve your brand awareness and

As of 2021 a study showed that 36% of companies were looking to implement some sort of digital marketing plan into their internal business procedures.  If you’re reading this, we understand that you might be looking into creating a

Getting your digital marketing campaign under wraps is a tricky thing to do. It’s important to know your options, understand the terminology, and get how all of the pieces work together.  PPC is a huge piece of the puzzle, and we’re

Building a successful SEO strategy isn’t something that happens overnight. You need to develop a strong understanding of SEO and other digital marketing practices if you’re going to get your website on the first page of Google. Between

In today’s world, part of owning a business is having a good website. Customers expect a good user experience, and if they find your site hard to navigate, they aren’t likely to come back.  You could have the best products, the

Obtaining first page rankings on search engines can be difficult, and impossible without SEO.  What is SEO? Search Engine Optimization is a strategy that brings quality website traffic. It optimizes your online content to increase the

The internet is a busy place with almost 200 million active websites. Your business website is a small fish in an enormous sea!  Did you think customers would come because you built a website? It doesn’t work that way. Now that

For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand

Content marketing is essential for any brand’s story. If you want to build brand awareness and trust over 75%, you need to invest in compelling content. Establishing a narrative provides consumers with consistent messaging and clarity. The

Brand consistency can increase revenue by a third. One way to ensure your brand description stays consistent is through a properly formatted tool. Consistent messaging is critical when communicating across platforms and media. Learn how to write the

Nearly 40% of users will leave a website if they find it unattractive. Although an aesthetically pleasing site is ideal, it’s not the only thing that matters. Web design trends aren’t just about looking good; they’re about

Pay-per-click advertising or PPC is a marketing model that allows businesses to place ads on a variety of platforms and pay for placement and interactions (customer clicks).  Businesses primarily use these methods to drive targeted marketing

Despite being on the first page of the Google search results, the sixth website only has a 4.7% click-through rate. Ideally, if you want your site traffic to increase, your website needs to make one of the top three results. Maybe you’ve tried

If you’re not following SEO best practices on your website, then you’re missing a trick. SEO is a powerful marketing tool that can help to boost your brand, your customer base, and your revenue. If you’ve more or less ignored SEO

So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t

In 2020, studies show that there are over four billion Internet users across the world. If you’re a business owner or marketer, it’s crucial to connect with these people in the most effective way possible. With Search Engine

The average business owner hears a lot about branding. Most people think about branding as your logo, your products, and your services. While those are definitely included in the definition of a brand, there’s a lot more to it than that. 

As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world.  Studies

Around 89% of consumers are loyal to brands they perceive as sharing their values. Learning about the differences between branding vs marketing will help you understand both terms better. Brands with blogs generate 67% more leads than brands without

In the United States alone, 26% of adults have a disability.  Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing

Over 50 percent of all web traffic is conducted on mobile phones. With the increase in mobile phones, ensuring your website is responsive on mobile devices is key. Phone compatibility is increasingly important with the large jump in consumer

Great SEO digs deeper than good content, well-placed ads, and keyword optimization. It’s key to look into each aspect of your content from the back-end as well as the user experience end.  One example of a deeper tactic in SEO is the

It’s possible to optimize well, attract a lot of traffic, and still have issues turning that traffic into conversions. For those who are new to digital marketing, it might seem like nothing is working and that the visitors you do get

There are more than a billion websites out there and you may have noticed a trend in recent years that many of those websites are starting to look the same. It’s left many wondering how to stand out in the crowd. Often the answer is to invest in

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

A study found that Pay Per Click ads brought around 50% more leads compared to organic traffic. It goes to show the effectiveness of PPC, which has driven many businesses to use this marketing strategy. However, if you are unfamiliar with how PPC

When it comes to SEO trends, you have to be aware of mobile SEO.  Since more and more people are searching for websites on their mobile devices, it’s important that you have your website set up for mobile. That means having the right

Marketing campaigns are strategized and organized efforts intended to promote a specific product, raise awareness of a brand, or capture customer feedback. They are designed to reach consumers in a variety of ways, such as search engine

As a small business, digital marketing can be frustrating at times. It can be hard to get your website and social media profiles in front of potential customers when larger companies in your industry entirely dominate search engine results. 

You’ve just launched your business. You’re trying to increase the awareness of your brand. But as of yet, you’re struggling.  That’s why you’ve come here. You’re wondering how to build brand awareness.

Every business owner desires to offer products that are consumable by a variety of customer bases. This is why knowing your audience is important. Recognizing your target audience is a vital step in setting marketing messaging tones. When you know

In many cases, when a person thinks of a website, he or she thinks of a single type of entity. But in truth, websites come in a variety of different forms. Are you curious as to what the different types of websites look like? Keep reading because

Digital marketing continues to grow and with more businesses investing advertising dollars into Pay Per Click (PPC) advertising. As such, there is an increased need for PPC strategies. Without a PPC plan businesses can be throwing their money away.

Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding

If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone.  The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25%

Are you looking for an affordable and simple technique to advertise your company online? If so, you should consider Pay Per Click (PPC) advertising.  Promoting your company online is easy when you utilize PPC. You are paying for prime placement

Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for

Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and

Are you a new business owner looking to grow your business and attract new customers? Then you need a specialized marketing firm that knows the ins and outs of marketing and promoting a business. There are hundreds of marketing firms and agencies

In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website marketing

You might be asking yourself, what is a “User Journey” in relation to a website. The idea of going on a ‘journey’ probably sounds a little daunting.  The “journey” we are talking about in web design is the path which a user

Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to

When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under,

LinkedIn is used by an exceptionally large number of businesses, which means that companies that sell products that are primarily sold to other business owners are more likely to get a lot of customers through the site. In addition, it’s

Did you know that 59 percent of consumers will look at content if it’s aesthetically pleasing and well-designed? It’s important for businesses to have websites that are user-friendly and will retain the audience’s attention.  But designing a

Link building is an essential part of SEO since it improves your site’s ranking in search engines. Google uses link building (backlinks) as one of the signals in ranking algorithms. Typically the more quality links your site has, the higher

Brand storytelling is one of the wisest moves you can make in a digital marketing campaign as it attracts new customers and increases the credibility of your brand. Developing stories about your brand not only helps you create a persona for your

There are many different ways to create conversions and clicks from your paid search ads. However, it would be best if you strived to make your advertisements as relevant as possible to your consumers. Having well-written copy and great discounts

Content marketing should be an important part of your overall digital marketing strategy. Content marketing is a great way to establish yourself as a leader in your field and provide value for your potential customers. One of the most popular types

Local SEO is a marketing technique that focuses on optimizing websites and online directory listings to improve their ranking on local search results. The aim is to make sure that when people search for terms like “doctors near me” or “lawyers

If you plan to join the online marketing bandwagon, blogging is a vital part of your business for digital success. Quite a few people think that blogging is “dead” due to all the hype around video content with the advent of digital platforms

As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your

Paid advertisements are everywhere, we practically live and breathe ads in our daily lives. The average person sees them every day and responds differently to each: Most we ignore. Some we chuckle at. A few make us think. Some bring out our fears.

Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your

During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a

Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients

The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to

The most valuable assets that customers treasure nowadays are saving money and time. Therefore, it is not rare to find that many shoppers have a natural tendency to do most of their buying online, it is highly convenient, and simplifies their lives.

In this modernized age, we are in a world that revolves around our online presence. If you own a business, then your presence online matters. Establishing a successful online presence can be achieved if you make yourself visible to your targeted

The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for

SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO.

SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces

Marketing is a fundamental part of the growth of a business. And every business owner dreams of seeing his/her company grow. Dreams are just dreams, but goals are dreams with a plan and a deadline. And because we want you and your business to

Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but

When it comes to Facebook PPC, there is a ton of misinformation out there that is going to keep you stuck producing poor results. What is the best campaign objective? What funnel should you use? Should you be building a branded campaign? Luckily,

When it comes to digital marketing, SEO and SEM are two terms that dominate the entire space. They’re relatively easy to understand, but they can get really complicated really quickly. The other thing — what’s the difference between

If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact,

Getting your digital marketing campaign under wraps is a tricky thing to do. It’s important to know your options, understand the terminology, and get how all of the pieces work together.  PPC is a huge piece of the puzzle, and we’re

Pay-per-click advertising or PPC is a marketing model that allows businesses to place ads on a variety of platforms and pay for placement and interactions (customer clicks).  Businesses primarily use these methods to drive targeted marketing

As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world.  Studies

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

A study found that Pay Per Click ads brought around 50% more leads compared to organic traffic. It goes to show the effectiveness of PPC, which has driven many businesses to use this marketing strategy. However, if you are unfamiliar with how PPC

Digital marketing continues to grow and with more businesses investing advertising dollars into Pay Per Click (PPC) advertising. As such, there is an increased need for PPC strategies. Without a PPC plan businesses can be throwing their money away.

Are you looking for an affordable and simple technique to advertise your company online? If so, you should consider Pay Per Click (PPC) advertising.  Promoting your company online is easy when you utilize PPC. You are paying for prime placement

Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and

In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website marketing

Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to

When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under,

Want to know if you’re getting closer to a top spot in search results? Then you’ll need to be able to analyze your SEO. SEO analytics are important in measuring whether your SEO strategy is successful. Knowing how your keywords are

Did you know that Google receives an average of 3.5 million searches every day? Organic search is a huge market for businesses. But, with billions of other websites sharing the results pages with you, how do you get your brand noticed? The answer,

If you’re a small business with a digital presence, there’s little chance you haven’t heard of SEO. Search engine optimization is one of the most common and effective digital marketing channels there is. Its efficacy is lauded by

Do you have any competitors that do SEO better than you do? Maybe you have a better product than your competitors, but they do a better job of promoting their products through organic search. If that’s the case, you may want to look into

People understand that names have power. History tells us that whole branches of magic even circled around the notion of utilizing ‘true names’ to control people.  Poetry and verse have pondered the power of names, the scent of

Competitor analysis has long been at the forefront of marketing. But in the world of online business, that’s now taken on a whole new meaning.  Online competitor analysis is all about using advanced software and tools to proactively

The importance of content marketing for your business growth should never be overlooked. The different types of content marketing can be used for a wide variety of purposes.  For example, you can use your content to connect with consumers on a more

Did you know that Google processes 3.5 billion searches per day? People search for anything from “what’s the best marketing agency” to “how long does it take SEO to work” to “what’s a good conversion rate” and are looking for the

Did you know that online marketing accounts for approximately 46 percent of global ad spend? With each passing year, more and more businesses are seeing the value of digital marketing. In fact, as of 2021, internet marketing has become all but

At this point, it’s clear that SEO is a good investment. Making yourself visible online, especially in Google results, is a necessity in today’s business world.  That said, the investment is only worth it if it works. SEO results do

Have you ever wondered how Google decides what to prioritize when it comes to websites? When you consider it undergoes 600 algorithm changes a year, it’s impossible to comprehend the intricacies. The team at Google breaks down one of their

When it comes to digital marketing, SEO and SEM are two terms that dominate the entire space. They’re relatively easy to understand, but they can get really complicated really quickly. The other thing — what’s the difference between

In today’s digital world, it’s important to keep a tab on ever-evolving online marketing trends. That’s because business owners today don’t just sell products. They communicate with their customers and tell stories

If you’re running a small business, you probably know how important the first page of Google’s search results can be. If you aren’t on the first page—and at the top of the first page, at that—your brand might as well not exist. In fact,

The first result in Google’s search results has an average clickthrough rate of 31.7 percent. In other words, nearly a third of the people who search for something in Google click on the first result. Effective search engine optimization (SEO)

Building a successful SEO strategy isn’t something that happens overnight. You need to develop a strong understanding of SEO and other digital marketing practices if you’re going to get your website on the first page of Google. Between

Obtaining first page rankings on search engines can be difficult, and impossible without SEO.  What is SEO? Search Engine Optimization is a strategy that brings quality website traffic. It optimizes your online content to increase the

For a burgeoning business, there’s little more valuable than creating a solid brand, and building awareness around it. This is why over 70% of brand managers say building an audience more important than converting sales. Boosting brand

Despite being on the first page of the Google search results, the sixth website only has a 4.7% click-through rate. Ideally, if you want your site traffic to increase, your website needs to make one of the top three results. Maybe you’ve tried

If you’re not following SEO best practices on your website, then you’re missing a trick. SEO is a powerful marketing tool that can help to boost your brand, your customer base, and your revenue. If you’ve more or less ignored SEO

So you have an idea for your business, but you haven’t launched your website yet. You might think that choosing a domain name will be an easy and straightforward process, but choosing the wrong name can have huge consequences. You don’t

In 2020, studies show that there are over four billion Internet users across the world. If you’re a business owner or marketer, it’s crucial to connect with these people in the most effective way possible. With Search Engine

As a small business owner, you’re probably tired of hearing about the importance of your online presence. However, the reason you hear about it so much is because it’s fundamental to thriving in the modern business world.  Studies

In the United States alone, 26% of adults have a disability.  Increasing the accessibility in the world around us is important. This can mean installing more wheelchair ramps in businesses, incorporating closed captions on videos, and providing

Great SEO digs deeper than good content, well-placed ads, and keyword optimization. It’s key to look into each aspect of your content from the back-end as well as the user experience end.  One example of a deeper tactic in SEO is the

There are more than a billion websites out there and you may have noticed a trend in recent years that many of those websites are starting to look the same. It’s left many wondering how to stand out in the crowd. Often the answer is to invest in

Great design can make a massive impact on the number of customers who engage with your website. However, if your website is all style and no substance, your potential customers may be clicking away from your site moments later.  While a pretty

For the first time, digital marketing expenditure is expected to account for over half of all marketing spend. And odds are, you’re one of the thousands of businesses increasing your online marketing budget this year. Still, you need to make

When it comes to SEO trends, you have to be aware of mobile SEO.  Since more and more people are searching for websites on their mobile devices, it’s important that you have your website set up for mobile. That means having the right

As a small business, digital marketing can be frustrating at times. It can be hard to get your website and social media profiles in front of potential customers when larger companies in your industry entirely dominate search engine results. 

If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone.  The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25%

Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and

In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website marketing

When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under,

Link building is an essential part of SEO since it improves your site’s ranking in search engines. Google uses link building (backlinks) as one of the signals in ranking algorithms. Typically the more quality links your site has, the higher

Local SEO is a marketing technique that focuses on optimizing websites and online directory listings to improve their ranking on local search results. The aim is to make sure that when people search for terms like “doctors near me” or “lawyers

If you plan to join the online marketing bandwagon, blogging is a vital part of your business for digital success. Quite a few people think that blogging is “dead” due to all the hype around video content with the advent of digital platforms

As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your

Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your

During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a

The most common problem for a brand new online business is attracting the ideal audience to its website which can translate into lack of traffic. To which we could say that the problem is not how much traffic you attract but if you are appealing to

The process of optimizing a web page and its content, so it can easily be found by users searching for terms related to your website is called Search Engine Optimization. SEO’s objective is also the process of making web pages more accessible for

SEO is an essential process that helps you increase the number of searches on your website and as a consequence potentialize possible clients. Positioning in Google, one of the top global search engines is one of the objectives when using SEO.

SEO is an essential tool to increase the number of searches on a particular website. Therefore it also allows potentializing clients. As mentioned before, its use simplifies the decision-making process of the buyer. Likewise, it also reduces

Marketing is a fundamental part of the growth of a business. And every business owner dreams of seeing his/her company grow. Dreams are just dreams, but goals are dreams with a plan and a deadline. And because we want you and your business to