Your Digital Marketing Guide to Content Marketing Types

The importance of content marketing for your business growth should never be overlooked. The different types of content marketing can be used for a wide variety of purposes.

For example, you can use your content to connect with consumers on a more meaningful level. This will help you establish credibility in the industry. It will also help you humanize your brand, which will lead to more consumer trust.

Content marketing can also be used as a way to drive more traffic to your website and social media pages.

If you’re not using a content marketing strategy, you could be missing out on a ton of sales.

But what are the main types of content marketing and how can you use them to your advantage? Keep reading for everything you need to know.

Blog Posts

Blog posts are one of the most important types of content marketing. The more relevant, keyword-rich blog articles you publish, the more opportunities you have to gain rankings. Gaining rankings will lead to increased levels of website traffic as your website is then more visible.

This website traffic will consist of qualified leads (consumers who are interested in the products and services you offer). Additionally, valuable content will present your company as credible and knowledgeable, which will lead to more sales.

This type of internet marketing can take the form of advice, tips checklists, tutorials, guides, and pure entertainment.

Social Media Posts

Your content marketing strategy must include social media marketing. Almost 3 in 4 Americans use social media, making platforms like Facebook, LinkedIn, and Instagram incredibly valuable to business owners like you. There are two types of content marketing in social media – organic and paid.

Organic social media marketing (or posting for free) allows you to draw in new followers by publishing relevant and engaging content. On certain apps, you can use hashtags and other search optimization tools to increase your reach.

For maximum reach, however, use paid social media ads to target specific demographics of consumers. You can choose who sees your ads based on location, age, gender, interests, search history, and more. Paid ads also give you important feedback regarding ad performance, which can help you streamline your process in the future.

Downloadable PDFs

Finally, downloadable PDFs are some of the most leverageable types of content marketing. You can use this “exclusive content” to encourage people to subscribe to your email list. This type of content marketing strategy is called a lead magnet as you are using the content to interest and generate leads. Once they subscribe, you’ll have a direct line of marketing with those consumers.

Popular PDFs include e-books, checklists, and infographics. The e-books can be guides or how-tos, personal stories of success, etc.

Checklists will be determined by your industry. For example, a camping gear supplier could provide a checklist of camping essentials.

Infographics are usually data-specific. Alternatively, they can be a type of instructional infographic giving readers a step-by-step process on how to accomplish x, y, and z.

Do You Need Help With the Different Types of Content Marketing?

In the digital marketing world of 2021, content is still king. We urge you to ensure that your content is relevant, engaging, and valuable to your readers. Otherwise, you’ll miss the mark.

If you need help creating different types of content, improving your SEO, or getting your social media thriving, we’re here for you. Contact us today to learn more about our services or talk about how we can help you grow your business.