What Is PPC in Marketing? What You Need to Know

Over 65% of people will click on ads when they’re interested in making a purchase. That serves as the perfect opportunity for you to set up an ad campaign. While there are different types of advertising, PPC remains one of the best.

However, what is PPC in marketing? Understanding this type of marketing will help you take your online marketing to the next level.

Read on for a guide that explores what PPC marketing is and how it’ll benefit your business.

What Is PPC in Marketing?

Pay-per-click (PPC) advertising serves as an advertising model where you place ads on search engine results pages (SERPs). The advertising campaign manager, you or someone you hire, will bid on specific keywords.

Let’s say you want to target the keyword “urban agriculture.” You’ll pay for that click when a user enters that keyword into a search engine and clicks an ad. And you’ll only pay when they click.

When setting up your PPC campaign, you can have your ad take users to any of your landing pages.

Advantages of PPC in Marketing

Before deciding whether pay-per-click marketing is right for you, you’ll need to learn why it’s better than other digital marketing methods. Throughout this next section, we’ll explore a few business tips.

Budget Control

Instead of spending an enormous fee on search engine optimization (SEO) keyword research software, you can set up ads with a smaller budget. Because of your flexibility with PPC advertising, you can scale up or down your ad spend when necessary.

Better Visibility

It could take you an average of 6–12 months to rank organically with SEO. That’s if you’re able to outrank existing websites on the top 10 results of search engine results pages.

PPC marketing makes it so you can target your desired keywords and get your pages in front of people now. If users don’t click on your ad, the lack of click-through rate (CTR) won’t hurt your rankings. Instead, it gives you data on how to improve your page’s description.

Measurable

Every action a user takes can tell you how to improve your website. Examples include the following:

If they skip over your ad, you need to work on your headline
When browsing your page and leaving without buying, you need to improve your web copy

These data points will help you visualize areas you need to improve upon. And the quicker you can improve, the more sales you can land.

Drive More Traffic to Your Website

What is PPC in marketing? It’s a type of advertising where you’ll only have to pay for ads when people click them. This form of marketing saves you money and gives you more data on what ad copy and visuals attract buyers.

Before starting your first PPC ad campaign, you’ll need to find more marketing tips. That way, you don’t go in blind.

If you need someone to help you drive more traffic with PPC marketing, you’ll want a digital marketing agency. We can help. Reach out to us today to learn more.