What Is PPC and How Can It Work With Social Media?

Are you struggling to reach your target audience online? Consider using pay-per-click (PPC) advertising. With a PPC advertising strategy, you can expand your reach and boost business.

In fact, traffic brought through PPC yields 50% more conversions than organic traffic. Paid advertising can have a 200% ROI rate, too

What is PPC, exactly? How can you use PPC advertising with display social media ads? Keep reading to find out!

After reading this guide, you can start accomplishing your goals with a new advertising strategy.

What is PPC?

First, let’s answer the question that likely brought you here: what is PPC?

Pay-per-click advertising is a form of search engine marketing. You can create digital ads in different formats, including text and display ads. Your ads will appear in front of customers based on their search queries or demographics.

For example, you might want your paid ads to appear when someone searches for your product or service. Maybe you want to narrow down your reach by focusing on 20-year-old males who want your product or a similar product.

Precise targeting will allow you to control your spending.

With PPC, you’ll pay each time someone clicks on your ad. Your cost-per-click can vary based on:

The keyword
Competition
Your quality score

Your ads can appear either on search engines like Google, social media platforms, like Facebook or other websites.

The Benefits

With PPC, you can generate more brand awareness for your business. You can also reach consumers online while they’re in the mood to shop. You might have an easier time generating leads and sales as a result.

Other benefits of PPC advertising include:

Building brand recognition
Generating traffic to your website
Ranking ahead of competitors on search engines
Drawing more website traffic
Boosting leads and sales

Once consumers start clicking on your ads, you can improve your ROI and grow your business.

PPC and Social Media

We also need to look at how PPC can work with social media.

Consider using eye-catching display social media ads as part of your marketing strategy. Your ads will blend in with organic content.

With visual ads, you can pay each time 1,000 people view your ads. This is also known as cost-per-mille or CPM social media advertising.

You can keep costs low while generating brand awareness. In fact, it takes over five impressions to start building awareness. When someone needs your product in the future, they’ll recall seeing your ads.

Then, you can remain top-of-mind to draw more people to your business.

Staying Social With Customers

PPC is an effective digital advertising strategy you can use to reach customers online. With display social media ads, you can engage your customers and generate more business.

Consider using social display ads today. Ready to start marketing? We can help.