Website Information Architecture: 4 Things You Need to Know

Are you wondering what website information architecture (IA) is all about? It’s the practice of structuring, organizing, labeling, and presenting content to make it easy to find, understand, and use.

Web users look for primary elements in a website. They want a clear presentation of what the company offers.

Contact details, phone numbers, and other information should be visible and accessible. How do you present all these elements the right way?

Read on below for four valuable facts to know before using website information architecture.

1. IA Connects With UX

Website information architecture connects with user experience (UX). You cannot maximize either’s potential without the other. Companies can build a visually appealing site with poor organization.

A good information architecture example is a site with four vital systems. These are the organization system, the labeling system, the search system, and the navigation system.

The organization system categorizes information using a sequence, hierarchy, or metrics. The labeling system dictates how you represent the information. You can use a word or two to connect users to different pieces of information.

The “About Us” navigation bar is an example of a labeling system. Users clicking it will learn more about your company’s mission and vision.

The search system determines how users can look up the information. It may feature a search box or a filter to help users search faster.

The navigation system helps users move through your site to find what they need. Popular navigational tools include menus, pagination, and the main navigation interface.

2. It Comes Before Web Design And Development

Website information architecture should come before web design and web development. Having a good web design is not enough if it doesn’t support the architecture.

Treat information architecture like building a puzzle. Both the design and development process make information architecture complete.

Poor information architecture neglects good web design and development. Approach these elements as a whole.

3. It Should Use The End User’s Thought Process

Information architecture relies on the user’s thought process or mental models. These are how users think about how something works in the real world.

An example of a mental model is a keyword or phrase underlined in blue. Users will interpret it as something they can click or tap. Consider these mental models when building your information architecture.

4. It Doesn’t Equate To Technical Architecture

Information architecture is different from technical architecture. A team will execute the architecture, not the information architects. The latter will guide the technical team on how to construct the architecture.

Let’s Work On Your Website Information Architecture And More!

Website information architecture helps you create a site that connects with the audience. It facilitates elements that help users navigate the site and find information.

If you’re looking for a trusted information architecture consultant, we are the right people.

Get in touch with us today to talk about your website target. Schedule a free consultation to discuss your options.