The design of your website can be thought of as your storefront. It represents who you are as a business and shows customers what you are all about. In fact, it may be even more important than a physical storefront as research from Standford’s Web Credibility Study reveals 75 percent of consumers judge a business’s credibility based on the company’s web design.
If your web design is not up to the consumer’s standards, they will simply disregard it as an illegitimate business and most likely go to the competition.
You can avoid this by taking advantage of the latest web design trends. Keep reading to discover the top 3 trends in web design in 2020 that you can implement today.
Minimalism is a growing trend over the past few years that has managed to make a name for itself in the digital world of web design. It involves owning less but, above all else, being happy and content without an abundance of material possessions.
Minimalism is also expressed through art and creativity – proving simplicity can have profound effects on where the viewer’s attention is focused. With less information to distract the viewer, web designers can focus on grabbing the consumer’s attention and allow them to complete the intended action naturally; for example, clicking on your main call-to-action.
More whitespace on your website is not necessarily a bad thing as previously thought, it can help highlight the information you are trying to portray to the user.
2. Responsive Design
Responsiveness is one of the most critical trends in web design that is here to stay. Having a responsive design will ensure your website’s layout, and the content that fills it will load correctly on any device.
The idea of a responsive web design is that all of your web page elements are scaled and will respond to the screen it’s being viewed on. According to research from Adobe, 38 percent of consumers will abandon the website if the layout doesn’t load correctly.
Having a responsive web design will not only please your mobile viewers, it can also give a boost to your technical search engine optimization (SEO). Better SEO practices will increase your visibility on the web and allow consumers to find you easier through search engines like Google.
3. Focus on the User Experience
Companies have, for the most part, always focused on the consumer. However, online it takes a bit more creativity to get the message across.
One way of implementing this through web development is by creating trust with the consumer. Trust can be created in a variety of ways like:
- Providing testimonies
- Interacting with users
- Providing reputable links
- Maintaining quality information
Creating trust with your consumers is essential, especially if you are looking to build a brand and continue growing your business.
Looking to Take Advantage of These Web Design Trends?
These web design trends are helping companies stand out and make a name for themselves on the internet. It’s more critical than ever to have an online presence as consumers are going online at record-breaking amounts. Taking advantage of these website trends can help give your business the competitive advantage it needs to stay ahead of the competition.
If you would like to get ahead of the trend, contact us today, and we can help you get started on building your online presence.
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