The Top Web Design Trends in 2021

A website is one of the most important digital marketing tools your business has. It’s available 24 hours a day for potential customers, so you want to make sure they can access the information they want when they want it.

While it’s important to have a website, you also need to make sure your web design is innovative and in line with the current trends. If you want to know what’s on the horizon in web page design for 2021, read on.

Parallax Animations

Parallax scrolling is a design technique where the images in the foreground move faster than the images in the background. This gives your site visitors a 3D effect as they are scrolling through the various pages of your site and creates almost an immersive effect.

While parallax scrolling isn’t new this year, it is gaining in popularity and you’ll see it incorporated into websites more and more.

Soothing Colors

We spend more than 11 hours per day staring at screens—laptops, phones, tablets, televisions, etc. More of our waking hours are spent in front of screens than not, so it’s imperative that your website has a color that is easy on the eyes.

Neutral color schemes that are pleasing and soothing to your eyes are becoming more and more popular. Think soft color palettes like pastel blues and greens, warm browns, and light pink. Combined with the dark mode trend, which reduces some of the white we see on screens, these colors can invoke relaxation and calm the viewer.

Augmented Reality

Another immersive experience is augmented reality or AR. AR allows the user to see objects that exist in real life in a computer-generated experience. Car dealers are using this more and more to allow consumers to experience the car without ever setting foot on a car lot.

Horizontal Scrolling

Horizontal scrolling on a webpage was once a big no-no, but if done properly and used sparingly, it can be an effective tool for image galleries however. For example, a photographer could use horizontal scrolling to convey information through a gallery of pictures that the user scrolls through.

If you want to use horizontal scrolling, be sure you give the user an alternative means to see the content, such as arrows or buttons that are clearly labeled.

3D Visuals

The COVID-19 pandemic has forced businesses to adapt in ways they never imagined. Stay-at-home orders and orders to shut down certain business services have necessitated that more and more industries incorporate 3D visuals. You can see inside restaurants, commercial and residential properties, and other businesses all from the comfort of your own home.

Incorporate These Web Design Trends Into Your Site

If you’re ready to take your web design to the next level, it’s time to incorporate some of these new trends for 2021. A site that is current, aesthetically pleasing, and shows visitors that you are in tune to current trends demonstrates that your business is on the cutting edge and also keeps visitors on your site longer.

Here at DG Studio, we take a holistic approach to your business, focusing on branding services, digital media, web development, internet marketing, and website support.