SEO Analytics: A Comprehensive Guide

Want to know if you’re getting closer to a top spot in search results? Then you’ll need to be able to analyze your SEO.

SEO analytics are important in measuring whether your SEO strategy is successful. Knowing how your keywords are performing will help you guide your strategy to start earning higher spots in organic searches.

If you’re looking for greater authority in your niche, increased site traffic, and more customers, mastering all aspects of SEO is essential.

In this guide, we’ll give you everything you need to know about the best SEO analytics, SEO tools and SEO software.

What is SEO?

SEO, or search engine optimization, is a series of strategies involving keyword searches that boost your site in search engine results.

The first five results of an organic search get 67.7% of all clicks. Because those top spots are so competitive, it’s super important to have a solid SEO strategy.

If you’re not in the 61% of marketers who name SEO a top priority, you should be if you want your websites to get traffic that converts.

What to Measure with Analytics

What you measure with SEO and analytics will depend on what type of SEO you want to focus on and your company’s KPIs.

You will likely want to measure analytics that have to do with site engagement, website performance, and links. These are some of the most common elements measured with analytics when it comes to SEO:

Growth in organic traffic
Keyword ranking
Click-through rate
Bounce rate
Backlinks
Page speed
Time spent on page

Tools for Measuring SEO

Fortunately, there are lots of great tools to measure your SEO and analytics. Here are some of our favorites:

Google Analytics

With Google Analytics, there are many ways to track your goals. One of the top benefits of using Google Analytics is the ability to create goals to track with their pre-made templates. You’ll be able to track almost any goal, from whether your audience watches a video on your page to product purchases.

Google Analytics is a great way to track website conversions and how users engage with your site. It is a vital tool for any marketer!

Google Search Console

Another tool from Google that’s great for SEO analytics is Google Search Console. This tool analyzes the communication between your site and Google.

Google Search Console can track several things, including issues indexing your site, your organic click-through rate, and identifying which websites backlink to yours.

It can also note insights on how to optimize your SEO content and highlight organic searches that bring the most traffic to your site.

SEMRush’s Backlinks Analytics

Link building is a key component of boosting SEO optimization and getting those top search result spots. SEMRush’s Backlinks Analytics tool is a great way to monitor link success.

With this tool, you can analyze your and your competitors’ backlinks. Backlinks Analytics analyzes any domain’s link-building progress, helps discover new links, and alerts when links are dead.

Ahrefs

The tools from Ahrefs can help your SEO strategy in several ways. Ahrefs offers SEO analytics software that measures keyword progress and performance and can audit your site’s overall SEO. Ahrefs can also track your rank progress and provide keyword suggestions and insights.

The Bottom Line

Staying ahead of SEO trends and issues will only benefit your site. Using the SEO tools in this guide will help you craft the most effective SEO strategy and meet your traffic and conversion goals.

If you’re ready to take full advantage of the power of SEO, sign up for a free SEO consultation with us. We help your website be visible in search results by doing extensive keyword research and using our best SEO practices to bring potential customers to your site.