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    DIGITAL MARKETING AGENCY

    How to Increase Website Traffic: 4 Simple Tips

    When it comes to owning a successful website, there are a ton of things you can add or edit to keep it successful. At some point, however, all those tips and tricks become overwhelming.

    Where do you start? Where do you end? How do you know which is going to be the best?

    Luckily, we’re here to help you out. Read on to learn about how to increase website traffic.

    1. Optimize for Mobile Use

    If your website takes forever to load, people are going to leave. It’s important to optimize your site so it runs efficiently, especially for mobile use.

    A lot of prebuilt website themes come optimized for mobile use already. Another easy thing you can do is compress your images so they don’t take as much time to load.

    You can also reduce the number of plugins you have (especially if you don’t use all of them).

    2. Focus on UX

    Besides fast loading times, user experience (UX) plays the biggest part in visitors deciding to leave your site or stay on it. If it’s easy to navigate, then users are more likely to stick around. If it’s difficult to understand and people find themselves having a hard time understanding your website, they are going to end up leaving.

    Focus on creating an intuitive website design from the beginning to ensure visitors stay and browse what you have to offer.

    3. Targeted Marketing

    Focusing on a specific audience is a great way to ensure you’re reaching the people you’d like to reach. In doing so, you’re reaching an audience that’s interested in whatever it is you have to offer.

    If your product is meant for females aged 18-25, but you’re targeting men aged 40-45, you’re not likely to see decent results. Your bounce rate is likely to increase, and that means your hard-earned Google ranking is automatically going to decrease.

    4. Interact Online

    The next best way to ensure your site sees visitors is through interacting with your followers online. Like building a network in person is important, building a rapport with your audience is a great way to ensure they trust your brand and what it has to offer.

    When people trust your brand, not only are they more likely to do business with you, but they’re also more likely to recommend you to friends and family, which is a great way to gain and keep customers for a long period of time.

    Remember How to Increase Website Traffic

    Now that you’ve discovered some ideas of how to increase website traffic, it’s time to implement these into your website. When you take these web design tips into account and place a focus on site speed and user experience, you make sure that people want to continue coming back for more.

    If you still have no idea where to start, DG Studio can help. Contact us today to get started.

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