A powerful landing page can mean big conversions for your business. First, the page layout should be flawless, the content well organized —and grabbing the attention of visitors should be the primary goal.
All the elements of your page need to work towards the conversion objective; filling out a form, making a purchase, signing up for a newsletter, or downloading an e-book. Your goal should be to make it as easy as possible for visitors to convert. Learn how to create a powerful landing page with these ten basic elements.
1. Clean Design
The look and feel of your webpage design can have an impact on your landing page and how effectively it drives conversions. The smart use of color and eye-catching images along with the design placement, size of the buttons, and a proper organization of the text can easily increase landing page conversions.
You should use a clean page with no distractions (such as pop-ups) that provides the necessary information and motivates users to convert, but don’t add anything extra. If your page has too much info, this can overwhelm visitors, so it’s important to keep it simple and give only the essential information that will guide visitors. Use bullet points to explain details, again keep it simple.
A powerful landing page should have a substantial offer and explain its value clearly and concisely. The headline and subheading are critical, and they provide a crucial opportunity to promote the value of your offer. The headline should have a larger font size than the rest of the copy. However, the size and position are not the only factors necessary, the content itself is equally, if not more, relevant.
Testimonials are a classic form of trust signals, and they can indicate to visitors that your offer and brand are trustworthy. A more subtle kind of endorsement can be done with “Like” counters, from various social media platforms. Other powerful tools you can implement to make your landing page more effective are trust badges or logos of well-known brands that you have worked with in the past, groups you are a member of and any recognition you have received. All of them serve as endorsements of your skill and trustworthiness.
5. Mobile Friendly
These days it’s critical that your landing page can quickly navigate through mobile devices. Having a mobile-friendly site can double your conversions. Therefore, your landing page should feel and look great on mobile devices – fast loading and easy to navigate.
6. Short Forms
As mentioned before, your landing page’s goal should be to make it as easy as possible for visitors to convert. As an online business, you want to collect as much data as you can from them. However, when it comes to forms, less is more. It is of vital importance that you make visitors fill out a few form elements as much as possible. The more information you ask your users to fill out, the less likely they are going to complete the form and the chances of conversion are slim. Only ask for the essential info.
Landing pages can be an indispensable tool for your conversion. Stop losing customers to ineffective landing pages. Contact us today.