How to Choose the Right Brand Design for Your Business

People need to see and interact with your brand 5-7 times before they remember it. It takes even more interactions before they buy from you and become loyal customers.

In order to recognize your brand, customers need to see an eye-catching logo, fonts, colors, and other brand elements that are consistent on all your online channels.

Read on to learn how to define your brand design, what to pay attention to, and create a cohesive brand your customers will love.

Know Your Target Customers Well

The first and most important step in defining your brand is knowing your target customers well. This means knowing exactly who they are, what they like and dislike, their demographics, lifestyles, habits, shopping preferences, and even income ranges.

This will help you determine the type of branding that will appeal to them the most. For example, if you’re selling luxury candles, your target customers would probably be people with high incomes who don’t hesitate to splurge on high-quality items.

They probably have their own homes, love a good design on a candle, and expect a seamless customer experience. When searching for products online, they’ll focus on more subtle and neutral branding rather than colorful and vibrant.

Choose The Right Colors and Fonts

Branding is way more than just brand logo design. It’s how you present yourself – It’s also the color palette you choose for your brand, the fonts, patterns, brand elements, and even the way you interact with your customers.

This is how you create brand awareness to make sure potential customers remember your brand and feel like it’s the right choice for them. Take for example Coca-Cola and its iconic font and red color, which also double as its logo. You’d recognize these brand elements immediately, which is proof of the power of choosing distinctive fonts and colors.

Create a Brand Moodboard

If you’re not sure what you want your brand to look like, create a brand mood board. This is a collection of things and images that reflect your products and services that you can later use to define your branding.

Start by analyzing the top designer brands and see how they created their brands. Then, you can find inspiration for your own business.

Work With a Professional Brand Designer

Creating a brand from scratch can be challenging, especially if you’re just starting out and don’t know how to approach it. If you’re not sure how to create a cohesive brand, consider outsourcing your brand design to a professional brand designer or agency. They’ll help you define your branding, create beautiful logos and brand elements, and give you a great foundation for your business.

Stand Out From the Crowd With the Right Brand Design for Your Business

Whether you’re launching a brand new business or want to rebrand your existing one, these tips will help you find the right brand design and set your company up for success.Ready to give your business a branding that stands out? Reach out to us today to learn more about how we can help and someone from our team will get back to you soon.