Did you know that the email conversion rate is 40x more than Facebook and Twitter? Email marketing is one of the most effective channels to reach your target audience.
With people checking their phones 150+ times a day, you need to take advantage of email marketing and other social channels to catch their attention. Keep reading and we will walk you through how to build an email mailing list and keep it growing.
Who Is on Your Email Mailing List?
An email list consists of people that have subscribed to your emails, newsletters, websites, blogs, or if you’ve gathered emails from people in person.
When you start a company you will want to have ideas on how to create an email list for business. Email is a strong channel that you will want to build off of to help your business grow.
People who sign up for your list want to hear from you, and you want to keep them engaged with eye-catching content and information about your product or services.
You also want to drive them to your blogs on your website and other social media to keep engagement up on all of your marketing content. You want to make your brand stand out and DG studio can help you with establishing your brand and marketing strategy.
You want to take your leads and make them loyal customers that keep coming back because they like and trust your brand.
Get an Email Service Provider
The first step that you need to take before brainstorming how to grow your email list is choosing an email service provider. There are a lot of options, and you will want to choose one that fits your budget and the size of your company.
There are 2.8 million emails sent every second, and to keep up with this you will want to have an email service provider that can house your list and support your design and creative needs so that your emails represent your brand.
Email List Building Ideas
Make sure you have an email sign up on your website, make it eye-catching so it’s one of the first things people see. You want to make it as easy as possible for people to sign up.
You should let your subscribers manage their subscriptions, giving them options on what content they receive and giving them the option to opt-out of others.
You should make your content compelling and offer incentives to keep people coming back to your product or service. You can offer a discount or free sample to anyone that provides their email address.
Lastly, you should never buy email lists. If you send to people that didn’t consent, they can report you as spam and give your brand a bad name.
Starting Growing Your Email List
Now that you know how you can start growing your email mailing list, you can work with your marketing team to develop an email marketing strategy that fits in with your social media.
Your email list generator will consist of an email service provider, creating an easy way to subscribe, allowing people to be in control of their subscription, and offering compelling incentives.
Start researching email service providers or contact DG Studio to help with all of your branding and marketing strategy needs.
posted on Aug 02, 2018 under Marketing
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