DG Studio



    Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.


    DG Studio is excited to share with the world the knowledge it has gained over the years of professional work in the digital marketing space. We offer this information free of charge to all those wanting to make an impact online with their brand. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


    Choosing Brand Colors: Why It’s Important and How to Do It

    Are you a small business owner?

    If so, then you understand the importance of branding. And yet you might not realize how crucial it is to choose the right brand colors for your company.

    Making the most of your brand color palette can help take your brand to the next level. But why is color such a big deal? This article will provide some answers.

    Here we take a look at brand color psychology and how to choose brand colors that will attract your target audience. Keep reading to learn more about brand color theory and how to apply it to your business strategy.

    Start By Identifying Your Brand Personality

    It’s important to understand that every brand has a personality. To find yours, make a list of adjectives that best describe your company. This is a great project for your team, family, and friends.

    This will help you identify how your target audience views your brand. It will also provide insight into how you stand out from the competition in your industry.

    Once you’ve collected a list of descriptive words for your brand, you can then choose a color palette that visually represents those brand personality traits.

    Choosing Your Brand Colors

    Never understand the power of brand color psychology. Take a look at the major brands that everyone is familiar with. This includes everything from Nike to Apple to Amazon.

    Look at their logos and study the colors used for those logos. Those colors weren’t chosen by accident. That’s because every aspect of branding is purposeful and specific.

    Every color provides meaning. For example, red is used to communicate power, excitement, love, passion, energy, danger, and strength, depending on the context. Blue communicates trust, loyalty, stability, security, and competence. White communicates health, sincerity, purity, and cleanliness.

    These are just a few examples that show the power of choosing the right color for a given brand.

    Building Your Brand Color Scheme

    Combining a brand’s personality with carefully-chosen colors enables you to plug these variables into a formula that will create the perfect brand color scheme.

    Branding color schemes help make logos pop. They also help companies quickly and effectively communicate to consumers exactly what the brand represents with a single image.

    Thus you can see why brand color psychology is such a powerful tool for reaching your target audience

    Making the Most of Your Brand Color Palette

    The key to maximizing your brand is consistency. This means using your brand color schemes in your logo, brand fonts, reports, presentations, infographics, and social media.

    It’s also important to use your brand color schemes as a design accent on your website, company printed materials, and throughout your advertising materials. This will help your target audience associate your color palette with your brand.

    A Business Owner’s Guide to Brand Colors

    It’s no secret that running a successful small business is full of challenges. This includes growing your brand while keeping your company efficient and profitable. Focusing on your brand colors is a great place to start. 

    Please contact us to learn how we can help utilize color to boost your brand.

    Notify of
    Inline Feedbacks
    View all comments
    Would love your thoughts, please comment.x