Choosing Brand Colors: Why It’s Important and How to Do It

Are you a small business owner?

If so, then you understand the importance of branding. And yet you might not realize how crucial it is to choose the right brand colors for your company.

Making the most of your brand color palette can help take your brand to the next level. But why is color such a big deal? This article will provide some answers.

Here we take a look at brand color psychology and how to choose brand colors that will attract your target audience. Keep reading to learn more about brand color theory and how to apply it to your business strategy.

Start By Identifying Your Brand Personality

It’s important to understand that every brand has a personality. To find yours, make a list of adjectives that best describe your company. This is a great project for your team, family, and friends.

This will help you identify how your target audience views your brand. It will also provide insight into how you stand out from the competition in your industry.

Once you’ve collected a list of descriptive words for your brand, you can then choose a color palette that visually represents those brand personality traits.

Choosing Your Brand Colors

Never understand the power of brand color psychology. Take a look at the major brands that everyone is familiar with. This includes everything from Nike to Apple to Amazon.

Look at their logos and study the colors used for those logos. Those colors weren’t chosen by accident. That’s because every aspect of branding is purposeful and specific.

Every color provides meaning. For example, red is used to communicate power, excitement, love, passion, energy, danger, and strength, depending on the context. Blue communicates trust, loyalty, stability, security, and competence. White communicates health, sincerity, purity, and cleanliness.

These are just a few examples that show the power of choosing the right color for a given brand.

Building Your Brand Color Scheme

Combining a brand’s personality with carefully-chosen colors enables you to plug these variables into a formula that will create the perfect brand color scheme.

Branding color schemes help make logos pop. They also help companies quickly and effectively communicate to consumers exactly what the brand represents with a single image.

Thus you can see why brand color psychology is such a powerful tool for reaching your target audience.

Making the Most of Your Brand Color Palette

The key to maximizing your brand is consistency. This means using your brand color schemes in your logo, brand fonts, reports, presentations, infographics, and social media.

It’s also important to use your brand color schemes as a design accent on your website, company printed materials, and throughout your advertising materials. This will help your target audience associate your color palette with your brand.

A Business Owner’s Guide to Brand Colors

It’s no secret that running a successful small business is full of challenges. This includes growing your brand while keeping your company efficient and profitable. Focusing on your brand colors is a great place to start.

Please contact us to learn how we can help utilize color to boost your brand.