DG Studio

Why you should use keyword insertion in your ad copy

There are many different ways to create conversions and clicks from your paid search ads. However, it would be best if you strived to make your advertisements as relevant as possible to your consumers. Having well-written copy and great discounts matter, but they are only useful when your ads are relevant to what your target […]

Beyond Blog Posts: Creative Content Marketing Strategies

Content marketing should be an important part of your overall digital marketing strategy. Content marketing is a great way to establish yourself as a leader in your field and provide value for your potential customers. One of the most popular types of content marketing is blogging, and for good reason – blogs are popular and […]

Benefits of Local SEO for Small Businesses

Local SEO is a marketing technique that focuses on optimizing websites and online directory listings to improve their ranking on local search results. The aim is to make sure that when people search for terms like “doctors near me” or “lawyers in [city name],” your website appears on the top of the search results.  Local […]

Reasons why Blogging is Essential for your Business

If you plan to join the online marketing bandwagon, blogging is a vital part of your business for digital success. Quite a few people think that blogging is “dead” due to all the hype around video content with the advent of digital platforms like YouTube, Snapchat, and Instagram. However, blogging is an integral part of […]

Ways Small Businesses can use SEO to Compete

As a small business, digital marketing can be frustrating at times. It can be a challenge to get your website and profiles in front of potential customers. Especially when search engine results are entirely dominated by larger companies in your industry.  However, with some savvy SEO strategies, you can boost your rankings and compete with […]

The Pros & Cons of Outsourced Marketing vs In-House Marketing

Every day we hear of CEOs and company executives debating whether to outsource their marketing or handle it in house. This is a serious decision as this is a long-term investment in your company, and effective marketing controls not only your company’s image and brand, but your traffic and sales. Today we are going to […]

Five Best Ways to Optimize Your Website

During the process of developing your website, one crucial step is to optimize it for search engines. The optimization of your site should be a top priority as a business owner, and it can help you accomplish the following goals: 1. Have a high-quality website that ranks highly in search engine results2. An easy to use site […]

Identifying Your Current Audience Vs. Your Target Audience

Targeting a specific audience does not mean excluding all the other ones. Instead, target marketing allows you to focus on a particular customer that is more likely to buy from you than others; this is a more efficient way to reach potential clients and generate business. Likewise, it is also helpful to identify and study […]