Maintaining a consistent brand throughout each marketing channel can improve revenue by 23%. Neglecting your brand, however, can leave prospective clients confused about who you are and what you do. Are you struggling to improve your online branding and keep it consistent? Here are five branding hacks that can help. With these tips, you can […]
Category Archives: Marketing
Your SEO strategy needs to incorporate voice search optimization
If you’re new to incorporating voice search optimization into your SEO strategy, you are not alone. The way people use and search the internet is ever-evolving, and this technology is growing increasingly popular. In fact, a whopping 25% of people are more likely to use voice search than to type out their search! Not only […]
How to use PPC to Promote your Company
Are you looking for an affordable and simple technique to advertise your company online? If so, you should consider Pay Per Click (PPC) advertising. Promoting your company online is easy when you utilize PPC. You are paying for prime placement of your ads and getting your name in front of as many potential customers as […]
5 Key Steps to an Outstanding Website Design for Small Businesses
Almost 80% of consumers research a business online before shopping online or visiting in person. Without an eye-catching website, you’ll fail to stand out from the crowd! Instead, your competitors will snag those consumers for themselves. Want to build out an amazing website for your small business? With a modern, sleek website, you can boost […]
Organic vs Paid Search: How to Use SEO and PPC Together for Maximum Results
Did you know the SEO industry is worth about $80 billion? Websites everywhere are looking for ways to increase visibility and bring more traffic to their websites. If you’re in the process of launching a digital marketing campaign and can’t decide between organic vs paid search, you came to the right place. Read on to […]
5 Simple Tips for Choosing the Best Marketing Firm
Are you a new business owner looking to grow your business and attract new customers? Then you need a specialized marketing firm that knows the ins and outs of marketing and promoting a business. There are hundreds of marketing firms and agencies out there, but not all of them are created equal. From price points […]
These Website Marketing Strategies Are Absolutely Necessary in 2020
In the United States alone, there are more than 30 million small businesses. So as a business owner, this means you’re up against a lot of competition. How can you stand out from the crowd? One great way is to optimize your website marketing strategies. With the internet becoming an increasingly large part of people’s daily […]
What is a Website User Journey?
You might be asking yourself, what is a “User Journey” in relation to a website. The idea of going on a ‘journey’ probably sounds a little daunting. The “journey” we are talking about in web design is the path which a user (customer) travels on while visiting your website. The actions a user takes on […]
Mistakes to avoid when placing online ads
Most of today’s consumers search online for the products and services they ultimately purchase. Because of this, it’s more important than ever to use online ads to promote your business. In order for the ads to be effective, they need to be well-designed and well-placed. Here are some of the most common mistakes people make […]
5 Advertising Trends to Look Out for in 2020
When it comes to owning and operating a small business, advertising is key to your success. Did you know that nearly 50 percent of small businesses fail by year five? Why do you think that is? For most small businesses that go under, it’s because they simply couldn’t bring in enough clientele to make a profit. With […]