DG Studio - Case Study

Thai Ginger

OurWork

Thai Ginger

Restaurant

Clients Needs

Thai Ginger is a Thai food restaurant chain in Seattle serving authentic Thai food. Their online presence did not reflect their brand and their menu was not visually available. The site also needed to be freshly designed and allow for online ordering for each of their four locations.

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The Seattle home for great tasting Thai dishes since 1996. Thai Ginger stocks the freshest and finest ingredients with no MSG added. Thai Ginger is proud to serve artfully crafted menu selections influenced by all of Thailand’s geographical regions.

At Thai Ginger, you will experience the energy and excitement of the exhibition kitchen and be treated to fast and friendly service. Thai Ginger passionately holds onto their goal to offer only the absolute best Thai food to all customers.

Visit ThaiGinger.com

Client Testimonial

“We have four restaurants and don't have a lot of time to invest in developing our marketing and website. We needed to revamp these areas and DG Studio did a great job of taking charge for us. They are very methodical and communicative so we were able to get exactly what we wanted. Now that we're set up on their platform our search rankings and website traffic have gone up every week so far and we're extremely happy.”

- Ty Bradford, Thai Ginger Restaurants

WE TAILORED A PACKAGE THAT INCLUDED THE FOLLOWING

Using DG ID Services

We did the following:

• Stakeholder Interviews
• Competitor Analysis
• Brand Positioning
• Custom Logo Refresh
• Visual Identity Guideline
• Custom Typography Guidelines
• Brand Color Scheme

Logo BEFORE

Logo AFTER

Colors

#0a6b4b
#19961a
#cee1db
#f5f5de
#d93c4d
#000000

Using DG Web Services

We did the following:

• UX Research & Feature
Recommendation
• Website
Site Map
• Site Digital Bluelines
(Called Wireframes)

Site Category Rank Improved by:

36,538

Category Rank (Food and Drink Restaurants)

Rank October 2019

Rank December 2018

0
17,500
35,000
52,500
90,000

Based on SimilarWeb

Site Before

Site After

For the first time, the entire menu was fully visually depicted on the site allowing people to see the dishes and specialties available.

The site was also made mobile friendly

so that customers could easily find the dish they like and then connect via a food delivery service to order the dish. Available for the first time, for all four Thai Ginger locations in Seattle - making it easier for people to order.

Resulting in mobile visitors increase
In total, a shift from 46% of visitors to 62% of visitors using their mobile device.
Number of orders also improved
136% increase from February to July 2019
Full integration with a Food delivery service - Caviar
In addition, one can now have authentic Thai food delivered to one's doorstep from all four locations.